6 Top Tips To Efficiently Use Videos In Your Exhibition Stand

by Aria Akachi Writer & Web marketing consultant

We love to be entertained and are now programmed to want everything on demand. If we watch TV, we are watching Netflix so we aren’t interrupted by ads.

It’s well known that attention spans are shrinking rapidly, which can make our job as trade show marketers a little more difficult.

If we talk about exhibition stand display then sticking the company logo on it is no longer enough to create an impressive impact on trade show visitors.

What we have to do is go back to basics and make sure that we are presenting information in its simplest form so that it is easily digested by the passing customer.

To ensure what will go best for your trade booth, you should do exhibition stand mockup before the final exhibition day.

This is where video can become your ultimate tool for attracting attendees to your trade show stand.

There are a few prerequisites to ensure it doesn’t fall into the brain dead advert category.

1. Use Soundless Video

Do you think so that a video with no sound will work for your audience? Yep, think about how loud exhibitions can be and how many salespeople are already trying to have conversations. If you’re relying on sound to get across your messaging, you’ll quickly realize that it gets very little impact, if at all.

Instead, focus on great graphics and clear typography to get your message across. Don’t have a product that is easily shown off visually, then think about using motion graphics or an animated sequence on your exhibition stand just like in exhibition stands UK to get your message across.

2. Find Out Good Narrative

Usually, videos need good and clear narratives. That means a perfect start, interval, and end. However, with an exhibition video, you have no control at which point someone may come into contact with your video.

A visitor needs to be able to get some value from your video at whatever point they start watching. Digital content needs to be short, or a collection of short impactful clips.

The delivery is packaged in segments so that you’re not totally lost if you join part way through and the best videos share benefits or points of differences so they act as the additional salesperson on the stand.

Therefore, you must try the trade exhibition stand Mockup to make your stand more impactful.

3. It has to Portray a Key Marketing Message

At its core, no one watches ads on their TV’s at home. Similarly, they won’t watch them at a trade show either. I cringe every time I see someone put content up that just doesn’t resonate with anyone.

It can be a top-notch quality that some head office overseas created, but it doesn’t matter an industry-bitsy-bit (technical term) if it doesn’t portray a key message.

Many people choose not to rely solely on static imagery, but you may as well save your money if it’s not really adding value.

4. Create an Incentive

You could just loop your video at the end, but something that works quite well is including an incentive or a call to action.

For example, you can provide some lucrative offers to them in your video such as Get 20% off your first order. It will act as a traffic funnel for your trade booth.

5. Make It Work Harder

Use it in your pre-show marketing or snippets in your social media campaign. Even though you may not have sound on at the exhibition adding a voiceover or subtitles can add to the longevity of your video.

Do exhibition stand mockup to make your trade booth more attractive. It can be sent to clients pre-show to create a buzz, put up on your website or social media.

After the show, you can send as a link in a follow-up email. Also, add some touchpoints to provide a good experience to the trade show visitor so that they can recall you when they go back home. It helps continue the conversation.

6. Be Careful With Your Choice of Hardware

LED’s are great. They have a certain bling factor to them but you must note that you choose your hardware based on what you’re hoping to achieve.

EG, if the LED’s are spaced too far apart it makes text difficult to read up close. For good advice, you can contact good exhibition stand designing builders in your area such as exhibition stand companies UK.

Consider how often you would use the screens and weigh up the cost to hire versus purchase. Hiring is expensive, but it also comes with tech support so worth considering if you are doing something a little more complicated.