Articles

How to improve the website positioning on Google?

by Aria Akachi Writer & Web marketing consultant
Everyone would like a good positioning of their website and moreover in the first positions of Google. And of course as soon as possible, in order to have maximum traffic and therefore visits.

Which at first glance seems complicated but not impossible in some cases. Getting a good position in search engines and especially Google is essential if you are on the Internet.

Reminder on the interest of a good positioning on Google
There are mainly 2 ways to find information on the internet. Either you know the website where the information you are looking for is hosted, or you do not know it.

In the first case, we can raise the majority of known professionals, brands, artists, companies etc ...

In the second case, it is all the work of companies, professionals etc ... seeking visibility on the internet to be more easily found.

The first way is to directly enter the name of the company sought or its URL, to reach its website. From there you will access the desired information.
You enter a search query on Google that will end up on any website hosting, hopefully, the information you are looking for. As the owner of a website holding the information sought by the user ... you will hope in all cases, that we will land on your website. This will earn you traffic, visibility and by extension sales.
The secret to being seen and found on the internet ... is the content!

All content will have to answer the questions that surfers ask themselves when they search for specific information. Your goal! answer these questions by treating them as content to share on your website. It is therefore essential to set up a digital strategy for your website and a content strategy to gain visibility in traffic.

If you do not have content and we do not know you, it's very simple! We will not find you.

Positioning in search engines

Always and at any time, you will need a combined and coordinated strategy in which several online marketing channels are present in addition to web positioning.

SEO: positioning website on Google

In addition, we must take into account that there is no magic wand of "I do it today and next month I am positioned"... No ... .. Positioning in search engines takes time and requires work. SEO is not an exact science, it will persevere and put into practice many tips for your SEO in 2018.

In order to appreciate this work, the Web Artem offers you an SEO challenge. The opportunity to promote your site in real time so that it reaches the top 10 as soon as possible (the challenge is to achieve it in less than five months). It gives you the opportunity to see the techniques used to improve this positioning and in case they do not meet the expectations, they will return the amount invested.

Why is a blog so important for your positioning?

With your blog, you will first have to offer your audience interesting and relevant content to read to engage. Feel free to regularly publish and update your articles, or re-energize your website, which is something that Google will appreciate a lot.

The blog is very beneficial for any structure. It is the cornerstone of a content marketing on which the visibility of your business builds.

You create content in which you can create links to social networks, to other blogs etc ... The importance of the blog for the company is to ensure through the written and shared content, visibility, and sufficient traffic to engage Internet users and convert them into customers for your products and/or services.

It is through this blog and especially via shared content, that your future customers will find you on the internet.

To get there all your work will be around the right choice of keywords and the ability to meet the expectations of your readers as well as requests frequently entered on Google. To position your content as close to the top 3 search results, it will, therefore, be necessary to persevere and optimize each point that can generate a click, such as optimize its meta-description tag, create an effective internal mesh or write long and relevant notes. 

Content marketing, a great ally of your positioning

Content marketing is the means by which you will share value-added content for your audience. This will allow you to attract readers to your site if you are working on an inbound marketing strategy to convert your audience.

In short, it's about writing articles, key messages, current and trendy information ... that will be of great value to web users and readers of your website. You will then create social sharing scenarios and offer your audience white papers and studies to engage your site and by extension your products and/or services.

The relevance of your content will be judged here as the possibility of obtaining a clear and precise answer through a content, following a request entered on Google.

Content marketing, a great ally of your positioning

It is also a question of soliciting the participation of your readers according to the content that you will offer them: comments of your articles, answers to a survey, subscriptions to your posts on the blog,... Thus, you will have a community of users who will read you regularly and who will be faithful to your website.

All this so that they become the ambassadors of your brand and they talk about you on their social networks, offline networks (friends, family, acquaintances ....) Or on other websites.

SEO On Page, how to write your content

SEO On Page is the set of techniques that must be implemented so that search engines (GOOGLE) reward your site more than other websites with the same keywords.

SEO On Page

It is natural that if we are talking about "Web Design with WordPress", our keywords are "WordPress web design", but there are many other keywords that we can use to position your content. For example, in the case of Web Agency Artem, which created the challenge in real time to improve your positioning in Google, the keyword used will for example agency SEO.

SEO Off Page: Linkbuilding Quality

Quality Do Follow backlink buildingor backlinks is about getting quality links that allow a redirection to your website from other websites and preferably in your own sector and in the same language.  

And no, directories like yellow pages or the like will not make you improve your ranking in the search engines because they are generic and count very little for Google.

SEO Off Page: Linkbuilding Quality

A good quality of Linkbuilding is quite difficult to obtain. It takes real SEO experts with great experience, to collect and get these links. Only in this way will your web positioning be strengthened and will be effective as soon as possible.

Use social networks

Social networks are becoming increasingly important for any online marketing strategy. Good social media marketing will greatly contribute to positioning your brand on the web-based on two factors.

Your website generates the brand image and social network users know your products or use your services first and foremost. For your part, you detect the real interest and the tastes of the users towards your brand, which allows you to refine the work on the personalisation and the customer orientation.

Broadcasting your own content (blog, news, events, etc.) on social networks helps generate high-quality backlinks and links to your website. As we have already said, this helps to improve your search engine positioning.
 
Use paid to advertise on the Internet

It's not a bad idea to work with Google Adwords and Facebook Ads primarily when it comes to getting results. Both apps are paid online advertising options that will not help you improve your search engine rankings, but help you achieve other goals.

As you can see, getting a good position in the search engines and being able to appear in the top 10 is not enough. Your strategy must be comprehensive and well coordinated.

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About Aria Akachi Advanced   Writer & Web marketing consultant

99 connections, 0 recommendations, 285 honor points.
Joined APSense since, May 3rd, 2018, From Newyork, United States.

Created on May 10th 2018 00:16. Viewed 701 times.

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