8 Simple Tips for Your Exhibition Stand Design
by RADON Exhibition LLC RADON Exhibition LLCThe design and look of your exhibition stand are the
main elements that contribute to the success of your event. This is why it is
crucial to add a wow factor to your exhibition stand design and create a strong
first impression on visitors. The look of an exhibition stand is the deciding
factor on whether attendees approach your stand, or walk straight past it.
First impressions are really important so strive to
make a good one so you don’t lose those potential customers to your
competitors. Custom trade
show booths if done correctly, exhibiting can be very profitable and productive for
your brand. While planning to exhibit, the biggest decision will be to choose
the design of your exhibition stand. And it is very crucial to get every
element of your exhibition stand right to ensure it creates a strong impression
on potential customers and stands out from your competitors.
Here we have mentioned some simple tips that will
help you in delivering a professional and outstanding exhibition stand to your
audience.
Keep it
Simple
It’s
important that your audience is faced with an approachable and
easy-to-understand design while walking past rows and rows of Trade
Show Display Rental Anaheim. It is advised to keep your
exhibition stand layout and design simple and clear and don’t overload it. In
case your exhibition stand appears cluttered then its message will be ambiguous
and visitors may avoid your stand.
Select Suitable Exhibition Display
Among
thousands of exhibition stand designs, keep in mind to choose the type of
exhibition stand display that best suits your needs. It is crucial that your
exhibition stand is fit for purpose, effective, flexible, and versatile.
You can use
portable display solutions which are one of the most cost-effective and
versatile display options including pop-up displays, roller banners, and
printed tablecloths. Another option is using modular exhibition stands that are
versatile display solutions and can fulfill your business and marketing needs.
One type is custom exhibition stands that can be designed uniquely as per your
requirements.
Focus
on Height
First,
confirm the maximum height allowance for exhibition stands at your exhibition
venue. Most of the Trade
Show Exhibit Rental Boston venues only allow exhibition stands
up to 4m high, while some also allow the use of hanging structures suspended
from the ceiling along with the exhibition stand. The Higher your exhibition
stand, the more the chances of getting noticed. Hanging structures are the
perfect branding solution that enables you to be seen even from across the
exhibition hall.
Carefully Place Your Marketing Message
Make sure to
locate your marketing message at the top of your exhibition stand. Also, your
message should be clear and easy to read. If you place your marketing message
in the bottom section of your exhibition stand then it may get missed by the
visitors. Try to incorporate large imagery of high resolution in your stand and
keep the imagery relevant to your brand and your message. Avoid using
low-resolution images as they will become grainy, and pixelated when printed in
a large format and will give an unprofessional look.
Clear
Branding
Make sure
that you plan and keep every element of your exhibition stand in line with your
corporate branding so that it becomes memorable. Keep your stand design, giveaways,
and printed materials similar to each other to represent your brand image. You
can also take your logo and website design into consideration to design other
things.
Add Audio
Visual Equipment
A great way
to engage with visitors is to add interesting audio and video content to your exhibition booth ideas. This will give
you a chance to offer some interesting information about your products and
business without spending a lot on expensive marketing literature. You can also
add interactive touchscreen technology to your exhibition stand or install iPad
stands to provide access to a wide range of interesting data, videos, images,
and websites to your visitors.
Make the Most
of Your Graphics
Your
exhibition stand’s graphics are what deliver your brand message, so ensure that
they represent your brand in a professional and positive way. Never overdo it
with words, instead use imagery and short snappy messages for your graphic
design. This will have the impact you need to attract visitors. Trade
Show Exhibit Rental Chicago Try delivering a clear
message with few words and effectively. Use large fonts for your graphics that
can be seen from a distance and always remember that a picture is worth a
thousand words.
Don’t Leave Out Key Information
Sponsor Ads
Created on Dec 28th 2022 06:03. Viewed 216 times.