7 Tips To Design A Perfect Exhibition Stand
by Aria Akachi Writer & Web marketing consultantFor all exhibitor, the design of an exhibition stand is really important and it forms the biggest part for any trade show success. There are various tricks and tips to design a stupendous exhibition stand design. Some of them are discussed below, have a look!
1. GRAPHICS SHOULD BE CREATIVE
The best way to catch the attention of any trade
show visitor is to use eye-catching graphics. The creative graphics not only
attract visitors but also convey the right message with just a glance such as
graphics used in the exhibition stands the UK.
It can trigger the curiosity in your potential
audience to enter your booth and inquire more about your products and services.
It is one of the best ways to transfer your message to the audience. Try to
keep everything as concise as possible; key phrases and points should be
visible from afar so that people see who you are and why they should stop at
your stand.
2. STAND DESIGN SHOULD BE INTERACTIVE
Just graphics and the right message are not
enough to gather a huge volume of customers around your stand. You should try
some interactive technologies such as start the competition at your booth and
announce the awards.
People love to be entertained when they visit a
stand, and a great way to do this is by using interactive touchscreens to
engage the customer. Giant touchscreens immediately pique interest and do games
and competitions. Selfie competition can be stand-out among all
competitions.
3. PUT THE RIGHT PEOPLE ON THE STANDS
Nobody likes to visit a stand where the staff
not interactive. Therefore, active staff can change the game. Always deploy
active persons for your trade booth. This can create a buzz around your
stand and by using the right strategies you can collect useful information of
all the persons at your stand.
When you’re concentrating so much on what the
stand looks like, many people overlook who are the best people to put on the
stand. think about who would be best to do this and have the product experts on
hand to have a detailed conversation, once you’ve engaged with visitors.
4. GIVE SOME UNIQUE FREEBIES
Giveaways are an old technique but still, it has
the power to change the game. All exhibition stand UK
owners are using this idea, therefore, you should be unique while choosing the
freebies. Use your imagination and think beyond the pens and notepads printed
with your logo.
These giveaways still work but they are not much
effective. Extend the limit of your budget and invest little more in some
decent freebies that people genuinely love. Never choose gifts that are not of
any use for the trade show attendees. You can choose anything ranging from
sunglasses to flash drive memory stick.
5. SEPARATE RELAXING LOUNGE
Try to be unique and think about different
exhibition stand design. After walking through many stalls and spending many
hours on different stalls, trade show visitors feel tired and they start
looking for an area where they can sit and relax for some time. Therefore, your
relaxing lounge can be the center of attraction for many trade show
attendees.
This area should be away from the awkward crowd
and must have a cozy environment. Place some sofas and bean bags so that
people can relax and can have a valuable discussion with you related to your
product and service. The relaxing lounge idea will let your stand shine among
various trade booths in the show. Take the help of professionals such as
Exhibition Stand Builders UK who can suggest some good designs for your
stand.
6. MAKE USE OF HIGH-QUALITY HANGING STRUCTURES
In large exhibition halls, where space is vast,
you can make yourself stand out right away by using hanging structures. Very
few people make use of these and it’s a great way to catch someone’s attention
as soon as they walk through the door.
These are especially useful if your stand is located on the far side of the room and you are worried that you won't naturally get quite as much passing foot traffic.
Hanging structures help you
brand message to be seen by a greater number of people, and many will find
themselves heading for your stand to discover more. Even if you can’t hang
anything from the ceiling, make use of any facias on the shell scheme and add
your branding.
7. THINK CRITICALLY ABOUT THE EXHIBITION STAND
FLOORING
The flooring is one crucial area that the vast majority of stall operators fail to think about. Having quirky flooring is a fantastic way to draw attention to you and your brand for being unique.
Instead of opting for the auditorium’s bog-standard flooring, you could instead roll out the astroturf and create a unique and appealing space to visit. If done right, exhibition stand flooring can perfectly complement an altogether redesigned stall from top to bottom.
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Created on Jun 22nd 2019 00:47. Viewed 424 times.