7 Tips To Design A Perfect Exhibition Standby Aria Akachi Writer & Web marketing consultant
For all exhibitor, the design of an exhibition stand is really important and it forms the biggest part for any trade show success. There are various tricks and tips to design a stupendous exhibition stand design. Some of them are discussed below, have a look!
1. GRAPHICS SHOULD BE CREATIVE
The best way to catch the attention of any trade show visitor is to use eye-catching graphics. The creative graphics not only attract visitors but also convey the right message with just a glance such as graphics used in the exhibition stands the UK.
It can trigger the curiosity in your potential audience to enter your booth and inquire more about your products and services. It is one of the best ways to transfer your message to the audience. Try to keep everything as concise as possible; key phrases and points should be visible from afar so that people see who you are and why they should stop at your stand.
2. STAND DESIGN SHOULD BE INTERACTIVE
Just graphics and the right message are not enough to gather a huge volume of customers around your stand. You should try some interactive technologies such as start the competition at your booth and announce the awards.
People love to be entertained when they visit a stand, and a great way to do this is by using interactive touchscreens to engage the customer. Giant touchscreens immediately pique interest and do games and competitions. Selfie competition can be stand-out among all competitions.
3. PUT THE RIGHT PEOPLE ON THE STANDS
Nobody likes to visit a stand where the staff not interactive. Therefore, active staff can change the game. Always deploy active persons for your trade booth. This can create a buzz around your stand and by using the right strategies you can collect useful information of all the persons at your stand.
When you’re concentrating so much on what the stand looks like, many people overlook who are the best people to put on the stand. think about who would be best to do this and have the product experts on hand to have a detailed conversation, once you’ve engaged with visitors.
4. GIVE SOME UNIQUE FREEBIES
Giveaways are an old technique but still, it has the power to change the game. All exhibition stand UK owners are using this idea, therefore, you should be unique while choosing the freebies. Use your imagination and think beyond the pens and notepads printed with your logo.
These giveaways still work but they are not much effective. Extend the limit of your budget and invest little more in some decent freebies that people genuinely love. Never choose gifts that are not of any use for the trade show attendees. You can choose anything ranging from sunglasses to flash drive memory stick.
5. SEPARATE RELAXING LOUNGE
Try to be unique and think about different exhibition stand design. After walking through many stalls and spending many hours on different stalls, trade show visitors feel tired and they start looking for an area where they can sit and relax for some time. Therefore, your relaxing lounge can be the center of attraction for many trade show attendees.
This area should be away from the awkward crowd and must have a cozy environment. Place some sofas and bean bags so that people can relax and can have a valuable discussion with you related to your product and service. The relaxing lounge idea will let your stand shine among various trade booths in the show. Take the help of professionals such as Exhibition Stand Builders UK who can suggest some good designs for your stand.
6. MAKE USE OF HIGH-QUALITY HANGING STRUCTURES
In large exhibition halls, where space is vast, you can make yourself stand out right away by using hanging structures. Very few people make use of these and it’s a great way to catch someone’s attention as soon as they walk through the door.
These are especially useful if your stand is located on the far side of the room and you are worried that you won't naturally get quite as much passing foot traffic.
Hanging structures help you brand message to be seen by a greater number of people, and many will find themselves heading for your stand to discover more. Even if you can’t hang anything from the ceiling, make use of any facias on the shell scheme and add your branding.
7. THINK CRITICALLY ABOUT THE EXHIBITION STAND FLOORING
The flooring is one crucial area that the vast majority of stall operators fail to think about. Having quirky flooring is a fantastic way to draw attention to you and your brand for being unique.
Instead of opting for the auditorium’s bog-standard flooring, you could instead roll out the astroturf and create a unique and appealing space to visit. If done right, exhibition stand flooring can perfectly complement an altogether redesigned stall from top to bottom.
Created on Jun 22nd 2019 00:47. Viewed 210 times.