5 Ways Of Turning Your Browsers Into Buyers

Posted by Toshiba Burton
7
Oct 20, 2011
1884 Views

 Are You Confused On How To Turn Your Browsers Into Buyers?


Don’t worry I was just as frustrated as you were with this same situation for quite some time! But after doing some researching & examining I realized that

my website needed some serious tweaking…


                                     

One thing you have to understand about people is that they always want to know what’s in it for them & that’s the bottom line. This is just one of the main reasons why it’s very important to have an “eye catching headline”.


So If Your Conversion Rates Are Low Here Are 5 Things You Need To Consider…


1. Create “Eye Catching Headlines”…


An eye catching headline should include the main benefits of your product and service. In fact it should stress the solution that you are providing, create curiosity and catch your audience’s attention.

Being clear in your headlines and including your benefits will keep your audience reading a lot longer.


2. “Building Up Your Credibility” Also Turns Browsers Into Buyers…


Building up credibility takes time so you need to provide ways to show that your credible and trustworthy.


Image also means a lot these days so you need to make sure you understand what you are talking about.  You have to be someone who is believable and who knows what they are doing.


Let’s look at it like this everything you do reflects on your products and services so when you talk about making it big with Internet Marketing then you need to build up a good online reputation and personal brand for yourself.



  

                             



While connecting personally with your target market and building relationships with them you always want to keep in mind that the person behind the Facebook and Twitter account is very real.


Even the person behind all the email messages is real! So if your market doesn’t feel an emotional connection to you, then they won’t buy your product.


Now with that being said most purchasing decisions are based on emotions rather than logic. This is why you need to connect with your prospects on a personal and emotional level while building a relationship with them. This is one of the fastest ways of building up credibility and earning trust!


3. “Talking About Benefits” Turns Browsers Into Buyers…


When I talk about benefits I’m talking about what’s in it for them or how is what you are offering going to help your audience?


You should always use the benefits of your products to solve the problems of your market. So STOP trying to SELL and start actually helping your audience more.


4. “Capture Their Info”…


When you are attracting people to your site and providing valuable content then you want to get their contact information.




You can do this by using a pop up domination on your site or use a web form asking for their first name and email address. I personally use Aweber because it provides me with everything I need from scheduling my email follow messages to personalizing my web form for my visitors to Opt in.


When you create your content make sure that it’s compelling you want your visitors to be excited for sharing their information with you. You also want them to look forward to the information you are going sharing with them after they give you their information.


5. “Over Delivering In Value” Turns Browsers Into Buyers…


It’s very critical that you provide value first and foremost, before you begin talking about your prices. Failing to allow your audience to know how much your product is worth to them is priceless and you are risking the chance of losing them for good. You want your audience to feel like they are getting the

best deal ever!!!


So does your website compare to what I’ve just given you? If not then you may want to go back and do some tweaking. If you can think of anything better I suggest you work on it.


Besides the faster you start adjusting and making changes the sooner you can start turning your browsers into buyers. Let me know how it works out for you talk to you soon….


http://toshibaonline.info



Toshiba K Burton

tburton34@att.net


8 people like it
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Comments (19)
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Toshiba Burton
7

Social Media Consultant

Aw thanks Roosevelt:)

Dec 12, 2011 Like it
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Roosevelt Evans III
10

Home Business Entrepreneur

Shared this excellent article on Twitter, Toshiba.

Dec 9, 2011 Like it
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Toshiba Burton
7

Social Media Consultant

Thanks Philippe:)

Dec 9, 2011 Like it
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Philippe Moisan
16

Tutorial videos, sci-fi writer

I will add the link to this article in next issue of my APSense Business Builders ezine

Oct 27, 2011 Like it
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Toshiba Burton
7

Social Media Consultant

@Paula wow thank you so much:)

@Manali Thank you so much for your nice comment

@Roger Thank you!

Oct 24, 2011 Like it
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roger
1

good article. thank you for sharing.

Oct 24, 2011 Like it
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Manali Patel
7

SEO firm

You define very well article.The concept is very clear and logo graphics is also good.Thanks for giving this.

Oct 22, 2011 Like it
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Paula van Dun
6

Social Marketing works.

An excellent article Toshiba that deserves a lot of attention. I have nothing to add. Will share this one.

Oct 21, 2011 Like it
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Toshiba Burton
7

Social Media Consultant

@Anthony thanks!!!

Oct 21, 2011 Like it
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Anthony T.
2

affiliate marketer

excellent article

Oct 21, 2011 Like it
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Toshiba Burton
7

Social Media Consultant

@Roosevelt thank you so much for your wonderful comment & thanks for sharing:)

@Philippe thank you so much hopefully someone will get some value out of it lol

@Robert wow thank you for your support & thank you all for sharing again:)

Oct 20, 2011 Like it
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Toshiba Burton
7

Social Media Consultant

Hey @ Fred you are exactly if we learn to work around your frustrations they will definitely make us stronger.

Oct 20, 2011 Like it
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Philippe Moisan
16

Tutorial videos, sci-fi writer

Is that how you saw it, Robert? On FB ? If yes, it confirms it's a good idea to share such a good headline on our FB walls.

Oct 20, 2011 Like it
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Robert Bridge
6

Social Media Management, traffic to website, searc

Thanks Toshiba nice article your right and well done for investing in such a useful auto-responder a great way of keeping in touch with clients. People skills and social networking was the category that I voted for this APsense Article and thanks Philippe for sharing on Facebook.

Oct 20, 2011 Like it
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Philippe Moisan
16

Tutorial videos, sci-fi writer

Tweeted and shared on FB :)

Oct 20, 2011 Like it
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Philippe Moisan
16

Tutorial videos, sci-fi writer

Wow, dear Toshiba, this is a textbook example of how to write awesome articles: informative, graphics, great presentation, keep it up

Oct 20, 2011 Like it
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Roosevelt Evans III
10

Home Business Entrepreneur

PS, shared this great article on LinkedIn and Facebook.

Oct 20, 2011 Like it
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Roosevelt Evans III
10

Home Business Entrepreneur

Beautiful article of substance! Love the graphics and the concepts! Thanks for sharing, Toshiba!

Oct 20, 2011 Like it
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Fred Mugone
14

Health, Wellness, e-Business

Awesome tips Toshiba. It seems that most of us have to first go through the frustrations you mention before we find out what works. With the benefit of hindsight, maybe the "frustrations" were not entirely a waste of time. They showed us what does not work and pointed us in the direction of what works.

Oct 20, 2011 Like it
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