5 Mistakes That Artificial Jewellery Manufacturers Are Guilty Of
You start your wholesale jewellery brand, spare no effort to lure your customers, take care of every detail but you still fail to attain your business goals. Do you think that this is your story? Then you are probably committing some mistakes unknowingly. So, it’s time to make you aware of those flaws. Here are the 5 common mistakes that most wholesalers make. Read them to find if you are guilty of any of them:
No computerized records
As a wholesaler, you will be dealing in bulk orders where you have to handle inventory, keep records of delivery and stock, keep track of all the latest and pending orders, place order for another stock, etc. You cannot maintain handwritten notes for all these tasks. There needs to be a properly defined process and a system where you can mention all the updates and data easily. This is possible through computer software where you can keep the records of all the wholesale clients who buy jewellery in bulk from your store.
No MOQ
Manufacturers and wholesalers are known for selling no less than a specific quantity of a product. They offer price per dozen or according to a number of pieces rather than per-unit price. However, some wholesalers fail to decide minimum order quantity which often leads to losses and confusion. There is no system and eventually, the dealer fails to achieve set business goals. So, it’s important that you decide the minimum order quantity below which you refuse to sell your products.
No customer service
Your wholesale buyers can take you a long way in your industry. They can help you retain your position in the market or can hamper your image with negative feedback. Hence, it is necessary that you take care of them even after selling them the products. You want them to return to your store for bulk orders and this will be possible if you have a nice rapport with all of them. Never refuse to assist them and offer them the best service whenever they visit your store.
No updates of trends and tastes
To lure more customers, you need to display the latest collection in your wholesale store. However, there are some wholesalers who do not keep their eyes on the vogue and current demand, thereby, showcasing the designs which are not in demand at all. This market ignorance can be the biggest mistake that artificial jewellery manufacturers can commit. Make sure that you are aware of all the happenings and evolution in the jewellery industry and offer the top-notch products to your buyers.
No knowledge about customers
Customer is the king and to impress him and keep him happy always, you need to know about his taste and preferences. You must be familiar with what he wants and what can satiate his demand. Be regular with your research about your target audience and what they are ready to pay for. If you want them to buy jewellery in bulk from you, then you must know the right approach to entice them and bring them to your store.
No computerized records
As a wholesaler, you will be dealing in bulk orders where you have to handle inventory, keep records of delivery and stock, keep track of all the latest and pending orders, place order for another stock, etc. You cannot maintain handwritten notes for all these tasks. There needs to be a properly defined process and a system where you can mention all the updates and data easily. This is possible through computer software where you can keep the records of all the wholesale clients who buy jewellery in bulk from your store.
No MOQ
Manufacturers and wholesalers are known for selling no less than a specific quantity of a product. They offer price per dozen or according to a number of pieces rather than per-unit price. However, some wholesalers fail to decide minimum order quantity which often leads to losses and confusion. There is no system and eventually, the dealer fails to achieve set business goals. So, it’s important that you decide the minimum order quantity below which you refuse to sell your products.
No customer service
Your wholesale buyers can take you a long way in your industry. They can help you retain your position in the market or can hamper your image with negative feedback. Hence, it is necessary that you take care of them even after selling them the products. You want them to return to your store for bulk orders and this will be possible if you have a nice rapport with all of them. Never refuse to assist them and offer them the best service whenever they visit your store.
No updates of trends and tastes
To lure more customers, you need to display the latest collection in your wholesale store. However, there are some wholesalers who do not keep their eyes on the vogue and current demand, thereby, showcasing the designs which are not in demand at all. This market ignorance can be the biggest mistake that artificial jewellery manufacturers can commit. Make sure that you are aware of all the happenings and evolution in the jewellery industry and offer the top-notch products to your buyers.
No knowledge about customers
Customer is the king and to impress him and keep him happy always, you need to know about his taste and preferences. You must be familiar with what he wants and what can satiate his demand. Be regular with your research about your target audience and what they are ready to pay for. If you want them to buy jewellery in bulk from you, then you must know the right approach to entice them and bring them to your store.
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