3 Digital Marketing Mistakes Ruining Your Wholesale or Retail Jewelry Business

Thanks to social media platforms like Facebook, Youtube, Twitter, Pinterest, etc., businesses now could reach an audience base that they couldn’t have dreamed of with traditional marketing methods alone. These digital marketing channels are not only easy to use but are designed keeping the interest and skills of people who are not so good with anything digital. However, there are always some details that are easy to miss, resulting in bigger negative effects that sabotage your digital marketing industry, and eventually the ROI. Imitations jewelry wholesalers using social media marketing along with the conventional methods would know how quick things go south in context to budget, when the former doesn’t get you the desired results.

So to save your digital marketing strategy not run amok at launch or anytime in the future, here are 3 mistakes that your wholesale or retail jewelry business should avoid.

Promoting on Personal Profile instead of a Business Page

Major social media websites like Facebook, Instagram, Twitter, etc. allow users to make pages dedicated to marketing and promotions, called the business page. You can make one that promotes your business, brand, community, or celebrity status. Surprisingly, many fail to understand the importance of business pages, and keep promoting their brand via personal profile. The biggest drawback of promoting through a personal profile is that a person needs to connect with you before he or she can view the content, if the account settings are not right.Such practice not only could result in a temporary or permanent ban from the company’s side, but also limits your reach. Business pages are designed in a way that they reach people that have an interest in a product like yours.

Not Targeting the Right Customer Base

Promoting your post without targeting the right user base is same as shooting rounds in the dark. If you are a boutique collection jewelry wholesaler that sell to women of a certain age group, then your Facebook post on “Carnival Sale in August” won’t do you any good if it somehow appears in the Facebook feed of a 15-year-old boy. That’s why the social media giant allows its business account users to filter their reach based on age, sex, geography, interest, etc. So, for example, if you are going to have a jewelry sale coming up in your city next month, make sure that you target it for people living in, or around, your city, instead of investing a huge budget to make it appear on the screen of 72 years old Canadian; male.

Nothing Else than Sell

It’s commendable that you are going all-in with your budget and time to promote yourself online, but focusing on promotions alone isn’t the only way to go ahead. Stop yourself from frequent product promotion, and take a step back. Create articles, blogs, newsletters, etc. that address the trend and needs of fashion jewelry, lifestyle, and other such niches. Give your audience something that makes up for a casual read, so they could make you more of fashion and lifestyle brand, rather than a typical Imitations jewelry wholesaler.

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