Articles

Your Digital Ad Campaign is Missing Out on a Gold Mine without Rich Media

by Airtory Inc Airtory Inc

If you are an amateur digital marketer or advertiser, then chances are that you may have had those days where you found yourself struggling with ways to present an idea in a new and exciting way, which would not only capture the viewer’s attention but also make them engage with your product/service.

A great tool that can help you plan out your campaign a little better, is Rich Media, which when used to its true capabilities, has the potential to create the next viral ad campaign.

What is Rich Media?

The term ‘rich media’ is used to define an advanced advertisement format in digital advertising that includes an embedded video or an audio file, animations, pictures, and other creative elements, apart from simple text. An advertisement can include some or all of these elements in various combinations to help it stand out from generic ads.

Why is Rich Media Preferred?

Such kinds of advertisements, which are ‘rich in media’ elements, are strategically used by marketers and digital advertisers to attract viewers’ attention, encourage interaction with the ad’s content, and finally redirect the viewers to the target landing page or URL. Since rich media ads include exciting creative elements, more often than not, they are successful in increasing viewership and interactions for the sole reason that the viewers found something exciting and ‘new’ to see.

Does Rich Media Show Results?

Rich media has been proven to be greatly successful in increasing brand awareness and generating clicks. It brings in enhanced levels of creativity into digital marketing campaigns by allowing users to actually engage with the ad itself, which is something that traditional text and display ads miss out on.

Your rich media gallery can be as creative and innovative as you need it to be.

What Makes Rich Media Special?

Interaction with the audience is the key aim of any ad campaign. Rich media is focused on doing exactly that, as it helps capture viewer attention through exciting creatives, preferably something that the user finds to be new and hasn’t seen before. You can use all the innovations and ideas you have stored away in your gallery and rich media can help you transform it into a brand campaign.

This form of advertising works on innovative ideas that affect a shift from the typical one-way communication of conventional ads to a two-way interaction that allows viewers to be a part of the story. Standard display ads with just images or videos may be appropriate for certain aspects of a marketing campaign, but lack the dynamic nature of rich media, which is what helps it deliver good click through rates.

Benefits of Rich Media

Some of the key advantages of using rich media include:

   Rich media creatives provide a better and more engaging user experience.

     It does not interrupt the browsing experience or force users to leave the site they are on (host site).

   Rich media creatives ensure increased conversions, CTRs, view rates, and higher CPM for publishers, which leads to increased ad revenue.

    They support a higher number of metrics and insights that can be used to further enhance the campaign.

    Rich media has proved to be more successful than other ad formats in driving purchase intent.

Explore the different types of rich media creatives and you will find a host of innovative ideas to go about your ad campaign. It won’t just make your ads look better but will also help ensure that the ads are able to accomplish their designated goals – attracting new audiences.


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About Airtory Inc Junior   Airtory Inc

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Joined APSense since, April 1st, 2021, From Austin, United States.

Created on Aug 11th 2021 04:30. Viewed 179 times.

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