3 Ways How Interactive Ads are Changing the Landscape of Digital Advertising

Gone are the days when people used to go to the markets to check out local stores when they wanted to buy something. Now the internet is the market, and a very big one at that. Now when someone wants something, the first thing they do is pull out their mobile from their pocket and look up the stores nearby for the product they want to buy. It is here, that you have to catch the user’s attention. For that, you have to be up to date with technology and present your brand in a way that the user spends their time on your website to check out your brand and its products. One of the effective ways to do that is by interactive ads. For their effectiveness, these ads are gradually being accepted by more and more companies. It is already changing the landscape of digital advertising. Here are 3 ways how:

1. Increased User Engagement

The days of static ads are numbered. Their usage is slowly reducing as brands are opting for interactive ads. What separates interactive ads from static ads is that the former is interactive. Unlike static ads, the user can’t just look at it while scrolling and move on but spend more time on the ad and interact with it to get all the information about the ad. Increased user engagement means a user is spending more time on your website. Higher time on the website means higher chances of conversion.

2. Quality Lead Generation

A brand is known by the customer base it has. It is not good for the brand when only one of their products is popular and no one knows anything about the brand other than that one product it sells. Interactive ads change that. It enables users and customers to get to know the brand better. For instance, if you use interactive video advertising on your brand’s website, the user will spend more time on the website to understand the brand. Consequently, the customers will not be buying the one most-popular product but also check out more products your brand offers. Overall, the quality of lead generation will improve drastically.

3. Increased Shareability

To this date, the best form of advertising is word-of-mouth advertising. If you can make that happen, nothing will be better for your brand. When customers themselves endorse and suggest your brand to their friends and family, your brand is going to get an edge over its competitors in the market. In the same way, if a user likes your ad and if it’s something new, the user will share that ad with their friends and family. The increased shareability will improve your brand awareness. It is good for your brand and your products.

Although interactive ads are now put in action by most global brands, it is still unknown to many organisations. As more local businesses include it in their advertising, the more normal it will become for other brands to use it. Interactive advertising is slowly getting popular. It is gradually changing the way advertising is done. If you want to get an edge over your competitors, you should include interactive ads in your advertising strategy.