Types and Benefits of Display Ads

A display ad, also called a banner ad, is a visual-based form of advertising. These ads have texts, photos, and even videos, and they are displayed on apps, websites. These ads encourage user interaction and provide audiences the opportunities that a common ad cannot. So, more and more advertisers and publishers are using display ads to catch the attention of viewers and drive sales. Display ads are a common form of advertising frequently used for awareness campaigns. You can create eye-catching ads that build performance-driven campaigns using a display ad builder.   

Types of Display Ads

Display ad campaigns come in various shapes and sizes. However, some of the common ads used by advertisers and publishers are:

• Interactive ads – Encourage viewers to interact with the ads through clickable features

• Banner ads - A image-based, hyperlinked ads

• In Banner Video ads - Banners Ads that include videos

• Rich Media ads – Ads with interactive components, including music, video, and clickable features

Benefits of Display Ads

Visibility and Brand Awareness 

Display advertising can play a vital role in making your customers aware of your brand. Display ads allow you to be accessible for your consumers even before they need a particular product or service from your company. Therefore, when customers come across your brand name, it improves visibility and awareness for your brand. Display ads provide you with the opportunity to display your product and services and offer them in a variety of ad formats. While some ads are about product descriptions, others are designed to engage audiences through different features.

Create Visually Appealing Ads

Display ads are created with attractive images, videos, and graphic content. Also, you get the ease to design the ads as per your style of brand and business. You can be as creative as possible by using bigger texts, bright colors, audio, video, and many rich media elements to make your ad more appealing and engaging. Also, you can use animation to attract viewers and keep them engaged with your ads. These help you capture viewers’ attention and draw it to your brand.

Ease to Track and Monitor 

One of the biggest benefits of display ads is that it gives you the ability to track  the ad engagement and assess the success of your campaign. With display advertising, you can see the number of clicks and impressions your ads receive. It will help you re-evaluate your tactics and make changes for better outcomes. So, you can easily estimate the return on investment, test out various ad campaigns and avoid wasting time and money on something that is not working for your brand.

Target your Preferred Audience

Targeting the audience most relevant to your brand is the key to promoting business. Display ads give you the ability to segment based on gender, language, location, interests, the device used (mobile or desktop), and income. It ensures that your ads reach the correct audience at the right time in the right place. Also, the advanced technology of display ad builders helps marketers make the most of advertising.

These are only some major benefits of display ads for your marketing campaigns. In reality, display advertising is a robust strategy that provides outstanding benefits to your business. One of the most popular digital marketing tactics, display ads can help you retain existing customers, drive lead generation numbers, improve return on investment and build excellent customer relationships.