4 Types of Interactive Ads You Can Use in Your Marketing Strategy

The era of static ads is gone. It’s the interactive ads that get the most attention now. If you are a brand, making a website for your business or ideating a marketing strategy, you should include interactive ads in your brainstorming process.

Interactive ads are the future, and all popular brands make use of them. There are various types of interactive ads that you can use for your marketing strategy. Here are 4 popular interactive ads you will commonly see with many brands:

1.     Parallax Ads

Remember those boards and photo frames that seem to follow you wherever you move? The phenomenon used in those ads is called parallax. It is a concept in astronomy wherein an object seems to be moving when the observer’s point of view changes, like how the moon seems to be moving when you’re driving. These examples of parallax ads have been used to make interactive ads for the mobile web as well. These are non-intrusive ads that catch a user’s attention and allow them to interact with it the way they want to.

2.     Spin Cube

Spin works like a moving banner. You must have seen banners on the home page of websites that change every few seconds. Most of them use a sliding transition format. Instead of a slide, a spin cube transitions from one image to the next as if the spinning of a cube. Spin Cubes are used on web pages to catch attention by standing out from static ads. Display ads and tell the story with 4 creatives with the help of Spin Cube.

3.     3D Expandable Carousel

The carousel works the same as a Spin Cube, except the edges are not connected. It works like a carousel that shows you 4 objects one by one. The best part about this 3D carousel is that it’s expandable. This means that when the user does not want to interact with it, the carousel will minimise itself at the bottom of the screen. It will expand back to its full view when the user clicks on it. The key reason many brands love the 3D expandable carousel is that it always stays in the view. Whatever you are advertising, the user can see something moving at the bottom of the screen.

4.     Glide

Glide is a form of ad you notice on many websites. As you scroll through the page, you see a window and when you scroll more, you see the image in the background. The image is static but the window is movable. It appears as though an image is used behind the browser page and the only way to read it is to move the window. It’s an interactive and non-intrusive way to attract a user’s attention.

Static ads are things of the past. If you want your brand to make an impact on the users and catch their attention, interactive ads are the way to do that. Include the aforementioned formats of ads in your marketing strategy for the high performance.

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Created on Aug 5th 2021 02:18. Viewed 287 times.

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