Articles
Why social media marketing is not working for your Business
by Nigel Morris WebStrategyMarketingMost of the businesses are aware of the importance of social media marketing and they know that if used effectively, it will bring enormous web traffic to their blogs or websites.
But people always say that Social Media didn't work for them, it's not worth spending time in Social media, etc. If you have social media presence, that doesn’t mean that you are using them effectively. You should have to be active on the social media space. Also there are certain things that should be avoided to have an effective presence on Social Media:
Self promoting content
Stop regularly updating your Facebook wall or posting tweets on your products alone. People only care about your product that can provide a benefit or satisfy their needs. You need to start listening what people are saying about your product and improving on that. You need to update the content regularly but it should be of value to your consumers.
Don’t forget to interact
Providing Content with consistent value
Your messages, tweets, notes, blogs, and videos need to be regular and valuable to the customers. Beacuse, without consistent value on the content, people will quit reading them. Make sure that your post is interesting enough to the prospect or reader, so that the content will be appreciated and forwarded - not deleted or forgotten.
Promote others on social media
You need to be a good promoter on social media, a promoter of great material and good value. Promote others also - can be your distributor, affiliate or client/customer and not just yourself. If you let know about great value and content of others, you will be promoted in turn.
Choose the Right place
There are unlimited number of social networks that exist. Choose the one that works for you or where your target customers will be. You must be in a wrong network to promote your products and services, all you need is to identify that right place to hangout. Eliminate the networks that are not for your product or service and focus on limited ones so that you can pay more attention to the limited ones.
Content must be shared
Make sure that your blog is providing necessary tool to share your content. If you are lacking in that, it'd do no good. Some of the tools for sharing are facebook, twitter, digg, meme etc. Allow people to share your content in these networks.
Not to focus on sales first
You need to build relationship with people instead of targeting on sales. Have the patience to let your prospects come to you. Be generous with your knowledge and expertise, people are going to ask you questions and you have to see this as the perfect opportunity to interact with them.
Effective planning is required in marketing to succeed in social media space. So plan your marketing strategies according to your business.
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About Nigel Morris WebStrategyMarketing 
146 connections, 0 recommendations, 367 honor points.Joined APSense since, March 30th, 2011, From Stratford Upon Avon, United Kingdom.
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Comments
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Casey P.
Internet MarketerThanks for the valuable information found on this article. Everyone with interests in online marketing will benefit. Sep 15th 2011 07:40 |
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Enamul Huque
 SEO SpecialistNow-a-days, no business can ignore the value of social media. Social sites are driving force of the internet. Number of internet users is growing rapidly due to these social sites like Facebook. So adopting the right strategies for social media marketing is very important. Thanks for sharing these great tips. Sep 15th 2011 12:04 |
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Tom Opiela
Internet MarketerInformative article to help people better understand how to use social media. Sep 15th 2011 13:39 |
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Nigel Morris WebStrategyMarketing
Thanks , Roosevelt , Casey Yap,Enam ,lydia verblackt, Tom Opiela for your valuable comments Sep 15th 2011 23:41 |
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Wara Iranie
Splash Page & Banner Designer, Full Time MotherNice and very good article. Sep 16th 2011 01:46 |
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Bob C.
 Health & Wellness CoachThanks Nigel, you presented some excellent points that will be quite helpful to anyone making use of social media. Sep 16th 2011 06:39 |
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Dilwar Hooda
ConsultantBut people always say that Social Media didn't work for them, it's not worth spending time in Social media, etc. If you have social media presence, that doesn’t mean that you are using them effectively. You should have to be active on the social media space. Also there are certain things that should be avoided to have an effective presence on Social Media Sep 17th 2011 07:00 |
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Vijaya Lakshmi
 Writer, Health ConsultantThanks Nigel for the article. I believe most people failed to do the 5th point so that they fail in marketing. Sep 20th 2011 07:10 |
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Lydia V.
networkmarketingi would love to give you a like but i have not found out yet what i have to click on. I tried several things but no like extra for you. So sorry Sep 20th 2011 08:08 |
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Nancy Radlinger
Online Business ConsultantExcellent article and I agree totally that social marketing is the best - it sure seems that people just want to throw their stuff in your face and can't understand why you don't buy from them - it's really simple - remember years ago when you had door to door salesman and what was your reaction when you seen that they were there to sell you something - slam the door huh? Well that is the reaction that you are getting when you pitch your stuff, load up your wall with links - I would rather have 50 people that know me, trust me and ask me to help them than have 5000 that could care less - so if you think that the spending the time is not worth it - then you should stop wasting your time with the numbers game. JMO Sep 21st 2011 12:13 |
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Nancy Radlinger
Online Business ConsultantLydia - just noticed that you would like to like this article - well all you do is click on one of the keywords above that are in blue and that will automatically like the article - took me along time to figure that one out also. Hope that helps. Sep 21st 2011 12:15 |
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merry johnson
Web MarketingWell said. Just promoting about the products wont help. You need to be interactive and friendly as well. Sep 22nd 2011 05:10 |
Great article, Nigel. I will be sharing your article on my blog and other social media.
Sep 15th 2011 07:38