Which style of signage is right for your trade show branding?

Trade show exhibits come in a wide variety of sizes and designs. Some of these can be used interchangeably, while some occupy a very definite niche that few others can replace. Picking the right style for your needs can be difficult, but making a wise decision will boost your company’s ROI in the long term and ensure that you offer a positive trade show experience to the attendees.

Outdoor signs

Outdoor signs have a very clear purpose: they are to be used outside. They are weatherproof and durable in ways that indoor exhibits aren’t. These sturdy stands are meant to hold up outside, while still conveying your brand’s message. They are typically smaller than a trade show booth and aren’t used as part of an actual convention (as few trade shows take place outside.) Instead, outdoor signs are placed on the street to help drive traffic into your booth inside a trade show venue. Depending on your needs, you can purchase outdoor signs with a marker board, chalkboard, or interchangeable graphics panel that will allow you to re-customize the unit without purchasing new outdoor signs.

Pop Up Displays

Pop up displays have a less clearly defined niche than outdoor signs. Pop up displays can come in many sizes, from tabletop scale to freestanding large enough to match any other booth. They can showcase almost anything and can be combined with podiums or other exhibition add-ons. They are among the most lightweight Trade Show Booth Design styles, which makes them an excellent choice for frequent exhibitors. Pop up displays can also be used as a supporting addition to a larger unit, perhaps to highlight a new product or to create a “booth within a booth” to draw focus and interest. Almost every brand could find a use for pop up displays; they are among the most versatile units.

Custom Exhibits

Custom Trade Show Exhibits are usually the most expensive units on the market but can make up for that expense with lead generation. Custom booths are the large exhibits which seem completely different from everything around them; they are designed to stand out, and the budget is generally not a major constraint in the brainstorming process. Because these units are a larger investment than pop up displays, they must be considered with much more care. It’s generally unwise to invest in a custom unit until you have attended several conventions with a more inexpensive option. Once you see how trade show marketing tactics play out for your company, you can start debating the merits of a custom booth.

The Right Choice for Your Brand

Once you have decided your brand needs a presence at an upcoming convention with a trade show exhibit, you can partner with seasoned event professionals to understand the ins and outs of the booth selection process. With professional assistance, you can easily and quickly choose an exhibit style that's optimal; one that gets you the absolute best returns possible.  

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Created on Jan 8th 2020 01:34. Viewed 295 times.

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