What services are offered by a dental SEO company?

by Paul Rudd Search Engine Optimization

Are you planning to hire a dental SEO company? Do you have any idea of the nature of services to expect from such an agency? This article sheds light on SEO services offered by an agency that claims to be a dentist SEO company. Before signing the contract, you should make sure that these services are on the list. SEO services entail various factors that contribute to digital marketing success. There is keyword research, there is on-page optimization, there are audit and analysis, and a lot more.

If you want to ensure that you are hiring the right dental SEO agency, you definitely need to make sure that none of the below-mentioned services are missing.

Top services by a dental SEO company

These services are certain to skyrocket your patient appointments as they offer a comprehensive solution for an optimization.

Website analysis

The first step taken by a dental SEO marketing company is always website analysis. Your existing website needs to be checked for errors before proceeding with elaborate strategies. The agency makes a list of errors that are currently hindering your website. Meta tags are scrutinized, the security of the website is examined (https indicates that the website is secure), the presence of sitemap and conversion rates are thoroughly monitored. Corrective actions are then taken to rectify the basic structure of the website.

Content analysis

The next step is analyzing the content. Poor content will ruin your reputation online and Google might even penalize your website if the content is plagiarized and contains inferior quality backlinks. The content analysis includes looking for poorly targeted keywords, detecting missing pages, plagiarized content, and other missing details like contact and location information of the dental office. Examining all the elements pertaining to website content is one of the vital dental SEO services by an agency. This helps the SEO team to modify our plan for new content depending on the number of issues detected.

Off-page analysis

Analyzing existing problems is important and keeping an eye on reviews and ratings submitted by patients on other sources outside your website is absolutely crucial. SEO services for dentists include evaluating reviews, directory listings, and any other activity happening outside of the website that has a serious impact on rankings.

Website code and structure

After the agency is done with the analysis part, it is time to optimize the website code and structure. At this stage, the agency optimizes to enable seamless navigation within the site as a part of their SEO for dental websites. Adding XML sitemaps to let search engines crawl and easily find your site among countless other websites are all a part of search engine optimization.

Optimizing on-page content

Optimizing on-page content is all about writing keyword-rich copy while also rewriting pages stuffed with keywords. The images must be optimized by reducing the load speed and adding alt text. Creating content that is both user-friendly and search-engine friendly is the key highlight of SEO marketing for dentists.

Off-page optimization

Listing your site in new directories, continuously verifying and updating information, and enhancing visibility by targeting local search terms are a part of off-page optimization by a dental SEO agency. Off-page basically means measures taken outside of the website to improve rankings.

Conclusion

Along with the above-mentioned services, there is constant tracking and evaluation of website performance to maintain consistency in rankings. Contact Dental Marketo, the most reliable dental SEO marketing agency that specializes in SEO services and helps you gain an edge over competitors.