Articles
What Is Ad Intelligence And How Does It Benefit A Brand?
by Ryan M. Chief Executive OfficerSurprisingly, digital marketing still lacks
transparency. Brands are facing a difficult time gaining insight into what
benefits their investment will create, and where their ads are being used.
On top of everything, the overall cost of digital
ads has surged in the last two years. Small and medium-sized businesses are
paying more, yet are unable to monitor how their ads are performing or where
they are appearing. This has grown to become a real issue.
Top ad providers like Google are already working
to address where ad campaigns are placed and how they are performing. However,
there are a few third-party networks putting their efforts toward making
digital ads more transparent.
‘Ad intelligence’ means gaining clarity in an
expansive and splintered digital ad marketplace. If your business is running a
substantial number of ad campaigns online, ad intelligence solutions will
ensure the best ROI.
How does ad
intelligence ensure ROI?
An ad intelligence solution ensures real business
results by providing competitive intelligence, better transparency, and
improved brand strategy.
Competitive
intelligence
An ad intelligence solution allows you to look
over your competitor’s shoulder. You can evaluate where your competitors are
placing their ads, what kinds of ads they are running, and how their ads are
performing. These insights can be a significant factor to consider when
determining your own ad strategy in order to compete aggressively while
exploiting unexplored ad opportunities.
Better
transparency
Ad intelligence means more transparency and
control over your own ad campaigns. It provides you the ability to determine
where you should spend, and how your spending should be allocated! This data
can give you immense leverage as you deal with different ad inventory sources.
Improved brand
strategy
In a nutshell, an ad intelligence solution
ensures your business has real insights to help generate real outcomes. Using
an advanced and comprehensive ad intelligence solution, you can tell how
different channels, placements, and visions perform. These insights will enable
you to craft your brand strategy to generate the best possible results at the
most reasonable expense.
What are the
indispensable features of an ad intelligence solution?
An ad intelligence solution is an online platform
that helps you track all the ad activities of your business. The best of these
solutions give you insightful information on your own brand and your
competitors, including how and where other companies are spending their money
on ad campaigns – all in real-time.
Moreover,
An ad
intelligence solution will help you track a variety of data on how established
brands are advertising. This information will also include their costs, and the
impressions their ads are producing. Once you understand that, this solution
will also help you better understand what type of ad and where you should focus
in order to be successful.
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About Ryan M. 
Chief Executive Officer
1 connections, 0 recommendations, 16 honor points.Joined APSense since, December 24th, 2019, From wellington, United States.
Created on Mar 14th 2020 07:35. Viewed 327 times.
