A Handy GuideTo Building A Website For Your Small Business

by Ryan M. Chief Executive Officer

E-commerce is becoming a way of life for many shoppers. 

But why is online shopping exploding in popularity? 

The thing is, e-commerce brings massive speed and convenience to shoppers. 

Let’s use stats to prove that investing in e-commerce is worth the effort. 

What do the stats say? 

Here are a few data-points that justify the tsunami of growth that e-commerce is experiencing now. 

●        As per KMPG, the top reason why more and more shoppers buy stuff online is because it’s available 24/7. 

●        According to Statista, the number of global digital buyers will reach up to 2.19 billion by 2021. 

●        In September 2019, a whopping 150.6 million mobile users in the US alone accessed Amazon through its app. 

●        A study predicts that the global online market will hit a market size of approximately 4 trillion, this year. 

And with these facts, we’ve only begun to scratch the surface. In reality, the world of online shopping is growing at an unimaginable pace. 

These facts are enough for you to understand why your small business can’t afford to ignore e-commerce anymore. 

Now that you know the importance of e-commerce, let’s just dive deep into how you can build a powerful web presence with a robust website. 

Building your small business website starts in 3, 2, 1 … 

Get your domain name 

A domain name will be the name of your website. For example, Google’s domain name is www.google.com. 

For checking whether your selected domain name is available, enter that name in a dedicated domain search tool. 

If you’re taken right to the registration page, your picked domain name is available. 

One more thing: If your domain name is available with the .com version, then prefer that over other extensions such as .org or .net. 

Why? 

It’s because website visitors trust a website that has a .com extension more than any other extension. 

Pick a hosting platform 

Now, you’re done with your domain name. The next big thing will be to decide the platform where you’ll be hosting your website. 

What’s a host, you ask? 

It’s a service provider that stores your website details and sends them to anyone who’s looking for your business online.  

Write your web copy 

Your website content is the copy that lives on your website pages or webpages. 

Think your website copy as your salesperson that has to convert casual visitors into paying customers and brand loyalists. 

That kind of web copy needs to be crisp and clear and should have a specific tone that represents your business. 

Every business website needs to have the following webpages: 

Homepage: This page will carry the name of your business and give a brief introduction to the your products or services 

About Us: This page will give a snapshot of the company’s background and who is part of your team. 

Product/Service Page: The page may have a variety of sub-pages depending on the number of products or services you’re planning to offer. 

Blog: The section will carry special insights that’ll position you as a thought leader in your business. Make sure you regularly publish new posts on the blog.

Contact Us: It’s the last—and the shortest—page. This page will have your contact details including an address and contact number. 

Get the website logo right 

If you already have a business logo, you’ll need to match the colors to your website. 

That means every webpage should have the colors of your business logo. That way, you’ll build consistency across your website. 

If, however, you don’t have a business logo, you’ll have to design one first. 

While designing your business logo, you’ll have to come up with something that represents your business or what you do every day. 

Put simply, your business logo—and even tagline—must have a solid foundation in your business model.

In case you don’t have any expertise in logo designing, it’s better to hire dedicated designers and brainstorm different logo ideas with them while they work to bring your vision to life. 

Do the overall website design 

Once you’ve cracked the design of your business logo, you’ll have to translate that same design tone to your website. 

When it comes to web design, you’ll have to choose everything from fonts and colors to templates and the overall theme of the website. 

Here are some quick tips for designing your website: 

●        Stick with a minimalistic design

●        Continually improve the load-time of the website

●        Have a clear navigational structure across the site

●        Incorporate click-worthy call-to-action buttons wherever they’re required

 

Basically, you’ll have to incorporate the right design elements for improving the overall user experience. 

Final thoughts 

Engaging in website development in Atlanta or anywhere else in the US is a no-brainer, for sure. 

And, in this guide, you’ve got a basic idea to help you get started with building your website. 

With a properly designed website in your corner, you’ll find it easier to put your small business in front of a whole new target audience. 

Which step in this guide do you think is the most challenging one for you? 

Let us know in the comments. 

And if you’ve already applied these steps in building your website, tell us how your experience was.

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Created on Feb 19th 2020 06:38. Viewed 373 times.

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