Unbeatable tips to increase the local appeal of your eCommerce mobile app

by App My Site DIY App Builder

Governments all around the world are focusing on promoting “local brands”. They are encouraging customers to buy more from the outlets within their vicinity and strengthen the local businesses.

As a result, local businesses are also going through a digital revolution and preparing themselves to Go GLOCAL! Many local stores are now also available on websites and apps.

In fact, ever since it has become easier to build apps with online app creators, more businesses are entering the mobile app industry. It has opened a plethora of opportunities for both, buyers and sellers.

But as a local store owner, how can you actually increase the “local appeal” of your eCommerce app? Read the blog further and find out in detail!

Benefits of optimizing your mobile app for local consumers

Optimizing your app for the local customers, and leveraging local marketing and branding can have multiple benefits for your eCommerce brand.

In fact, it is especially crucial and mandatory for some niches like retail stores, grocery stores, convenience stores, fashion and clothing stores, bakery shops, and other such business verticals.

Go through the list of some advantages mentioned below and know more about its significance:

Faster market penetration as the scale is smaller and reachable
Better acquisition and attention rate due to channelized efforts
Enhanced consumer satisfaction and loyalty due to increased efforts
Lesser churn rate and abandonments because of user satisfaction
Higher CLV (Customer Lifetime Value) due to lesser abandonments
Lesser investments and more output due to limited field area
Indomitable brand image and appeal, and edge over competitors

Tips to increase the local appeal and boost traction

Follow the tips and strategies listed below and become the go-to shopping solution for your local customers:

#1: Make local buyers feel welcomed

Make your local customers feel welcomed and valued. Make multifaceted efforts to ensure an amazing experience whether they buy from the app or walk in the store.

Curate special deals and offers and update them periodically. Send push notifications and messages to inform them about price drops, new product launches, and more.

#2: Incentivize their loyalty regularly

Encourage the customers to increase their spending and interact more with your app and brand. Reward the loyalty of regular customers with customized discounts and offers.

You can also analyze their personal information and purchase history data to customize the app experience. Curate special rewards, gifts, coupons, discounts, and more, for your frequent buyers.

#3: Create app in local language

One way of increasing the GLOCAL appeal of your eCommerce app is to offer multilingual options for consumers. It is an amazing technique of conversing with your consumers in literally “their own language”.

Besides a conventional marketing language like English, you can also enable a local or vernacular language. It adds more authentic appeal to the app and strengthens the local presence.

#4: Have an eye for local events

Indulge in the celebration of local festivals and events that hold significance for that particular ethnicity. Besides creating special deals and sales offers for those events, leverage your branding as well.

Look out for other social or cultural events happening locally and pursue branding opportunities. For instance, you can sponsor the event and market your brand and app among the attendees.

#5: Reinvent branding and SEO strategies

Whenever you take up a new branding or marketing endeavor, keep your local customers in mind. Try to align your initiatives with the nature of your local demography.

For instance, when you make efforts for SEO (System Engine Optimization) or marketing, focus on your local audience. Boost your presence on the list of local search engine rankings. Also encourage users to “buy local” and strengthen the homegrown brands.

An affordable app is just a click away!

Oh, we are not kidding at all! If you still do not have a premium app for your local eCommerce store, then build one for your customers.

You can do it without spending a fortune on custom app development and waiting for ages. Sign up for AppMySite DIY app builder and create your own app without coding.

It comes with an easy to build code-free dashboard and affordable upgrade packages. Create, customize and test your app for free and publish it for Android and iOS users.

Go ahead and enter the mobile app market now! Create a premium native app and get an edge over your competition. Appeal to the mobile friendly local buyers and grow your business.