SEO Ecommerce Tips That Can Increase Revenue

by Kevin Smith Author

It’s natural to want to get as much traffic as possible for your online store. There are some steps involved in SEO ecommerce to increase your ranking on Google and drive more traffic to your site that will likely convert.

Site Structure

The structure of your site is the groundwork in your SEO strategy. If your site does not have the proper structure, then visitors could become frustrated and leave your site. Having your store on HTTPS aids in protecting consumer information and enhances your SEO. Make sure that your site is running on optimal speed. If the pages are taking too long to load, then it will increase your bounce rate. Many people are using mobile devices to visit websites so it’s imperative that you optimize your site for mobile devices.

ALT Tags

It’s helpful to add ALT tags to all of your site’s photos. This enhances SEO and aids visually disabled people to understand the content of your photos.

Integrate Social Media

It’s important to incorporate social media sharing links on your product pages so that it’s easy for visitors to share your products. It will also help in bringing in more traffic.

Perform Keyword Research for Ecommerce Sites

Keyword research is important in any aspect of SEO marketing. There are certain main keywords that you may want your site to rank for, but there are strong chances that your competitors are targeting the same keywords as you are. A great keyword research technique is to discover a common problem, develop content that targets people with that problem, and recommend a solution for the problem in your content.

It’s recommended that you aim for keywords that:

Have a decent volume

Are not being targeted by your competitors

Have a quick turn-around in ranking

High likelihood that customers will covert

On-Page Ecommerce SEO

Many people use Shopify for their online stores. There are a few built-in SEO tools that are at your disposal. The tools include your website’s sitemap, canonical tags, and themes that create title tags. There are also tags that have social media sharing options. If you have some optimization skills, you can include keywords in your title tags and meta descriptions and also include keywords in the ALT text for photos.

Have the Right URLs

It’s advisable to use keywords in URLs so that they appear in the search results. It’s better to use short URLs instead of long URLs with SEO ecommerce. The magic number is between 50 to 60 characters. The page title and URL should match as closely as possible.