Sure-shot strategies for Social Media marketing of mobile apps

Mobile app technology is influencing and shaping lives globally. With more than five billion mobile phone users in the world, mobile apps are being looked upon as a potential tool of success by businesses.  

Affordable and efficient WooCommerce mobile app builder tools like AppMySite, have brought apps within the reach of every brand. Businesses that have built an app and promoted it with a smart pre-launch and post-launch strategy, have tasted early success. 

However, in this day and age, any promotional strategy is incomplete without Social Media. It has emerged as the most powerful tool amidst all the technical revolutions that are aiding businesses globally. Read and discover the best tricks of Social Media marketing for absolute success.

Social Media: The best marketing tool

Social Media has become the ultimate source of approach and marketing in every sphere. Industries are realizing its power and are actively harnessing it too.

Social Media strengthens the ROI (Return on Investment) of your business due to several reasons. Some of the most significant factors have been listed below:

• There are more than 3.5 billion Social Media users and the number is rapidly growing
• 73% of online businesses agree that social media marketing has fuelled their growth
• More than 2 billion businesses are already using Facebook for promoting their products
• Customised options on various platforms for businesses, make it an easy tool of marketing 
• Social Media advertisements are less costly and more effective than traditional methods 
• Social Media boosts your online visibility and helps you in reaching potential customers
• Many people, especially millennials are highly active on Social Media and can be hooked from there

Seven starring strategies for success

You can expand your reach and turn the Social Media users into consumers with effective and creative marketing strategies. To proceed with the right approach, you must be aware of the right avenues to take. 

You can implement the following strategies to reap the highest profits:

Carry out research:

Research is the key to growth in every industry. Identify the goals, scope of your app, target audience and the relevance of your brand among potential users. Measure your budget with regard to the market to utilize your time and resources smartly.

Design effective campaigns:

Sharpen your creative skills and put them to work as you proceed to ideate and design campaigns. Promote your products, brand or app such that they hold relevance in the eyes of your targeted customers. 

Emphasize on virality:

Align your content in line with the popular trends as it can captivate visitors and convert them to consumers. Ensure that it has the potential to get viral. Make the content interactive & engaging, and allure new users.

Personalize the interaction:

People love it when you talk directly to them. You can choose to interact with all your customers or target specific ones, at a time. Keep your targeted audience in mind and customize the advertisements, posts, messages and comments accordingly.

Reward for referrals:

Reward your existing consumers for referring your brand in their circle. Organize special referral & rewards campaigns to promote publicity & advocacy and build a long-time bond with your customers.

Create platform specific content:

The different platforms have different tools and offerings, specially customized for businesses. While few are meant for good content, others prioritize images, videos, advertisements, virality, creativity, and more. Plan your approach separately for each platform. 

Analyze your performance:

Social Media fetches immediate feedbacks which can be overwhelming. Take every feedback in good spirit and address all the concerns. Analyze the available data to set new marketing goals and ensure success.

It’s time to break new grounds

As evident, the uses and benefits of Social Media are many. In fact, it is turning more amusing and unlocking new opportunities every day. By implementing the strategies discussed above, you can leverage the reach of your app and boost the success of your business.

This is certainly the most fruitful time to make the most of this tool and get an advantage over your competitors. If you still don’t have an app that can woo social media users to your brand, then get one soon.

Convert website into app with AppMySite and avail social media integration feature for free. Reinvent social media marketing for your app’s success and gain more ground in the market. Get going!

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Created on Jan 17th 2020 03:48. Viewed 932 times.

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