Eight content marketing growth hacks to drive more app traffic and conversions

by App My Site DIY App Builder

If you want to drive more traffic to your blogging website and also want to improve your website’s conversion rate, you must proceed with the right approach.

While there are plenty of strategies that can help you crack the pot of gold, building up a mobile app is one of them. You should invest your resources and time for achieving the same.

Creating a mobile app using WordPress mobile app builder helps you in achieving these goals. However, building a mobile app is just not enough. You need to market your app to the target users.

Mobile app marketing is a vast subject to talk about. It is noteworthy that content marketing plays an important role in driving traffic and conversions on your app.

With this in mind, here are eight content marketing growth hacks that can help you in going in the right direction:

Maximize your current traffic

Since every business wants to drive traffic to its mobile app, you should also monitor the impact of your app on your existing visitors.

Despite receiving a good amount of traffic, you might fail to produce conversions from your mobile app. Take a tab on Google Analytics. It is a tool that helps you dig deeper to let you learn about each activity of your app visitors.

With Google Analytics, you can track, analyse, and optimize your digital marketing efforts. You can know what is working and what is not across all your campaigns.

Your users’ activities

Regardless of the traffic you are getting on your app, there is no guarantee of conversion.

You need to understand what your users are doing once they land on your app. This helps you in knowing why your visitors are exiting your app.

With this understanding, you can update changes accordingly. It helps you increase the amount of time your visitors stick to your app, which in turn, increases your conversion rate.

Use infographics in your blog

Content is king. If you want your blogs to be read, you need to publish high-quality content regularly.

Make your blog posts more influential by adding infographics into it. It is a visual representation of a data set.

With infographics, you can take a large amount of information in the text or numerical form and then condense that into a combination of images and text. Simply put, it helps in presenting a plethora of information via visuals and some text. Moreover, the result may be better than you ever expected.

Make it easier to share your content

Everyone needs a bit of help. By including everybody, businesses also serve their true sense in all aspects.

You may produce the best content in your industry, but if no one knows it exists, the results will not be as useful as you expect.

For this reason, you should make it easy for your users to share the content on the app. You can simply implement share buttons on your app that help your users to share your content. If not, you are missing out on a significant opportunity to drive traffic back to your app.

Make use of guest blogging

Guest blogging has been a powerful content marketing growth hack that you should use.

While the sole purpose of using guest blogging is to get backlinks, you can use it to provide value and build your brand. This way, your app’s audience will grow.

Add 404 pages to your advantage

A 404 page is never considered a good thing to add. However, it does not mean that it is the end of the world.

Adding this page to the app gives your users a direction to click on something, instead of forcing them to find their way out.

For instance, you can put in a custom 404 page with links to your most popular content. This helps you to increase the chances of making visitors to stay on your app, instead of exiting.

A/B testing headlines

Your content can only be highlighted if your headline is great enough.

Most users will not make it past the headline even if you have something of great value to share. You need to know which headlines help you convert your users to daily readers.

Go with A/B testing to test headlines. With this testing, it is easy to see which headlines perform the best. This also allows you to make more informed decisions.

Long content is better

Writing a blog with 250 words is a thing of the past now.

In this modern-day and age, the search engines, like Google in particular, wants you to provide something of value. You cannot expect to rank at the top of the page one if you don’t follow its rule.

The length of your content is significant in regard to search engine rankings. The top 10 Google results, on average, have a minimum of 2,000 words.

Gone are the days when short posts were useful. However, for now, long-form content is the way to go when it comes to writing content that ranks.

In conclusion

By considering these five strategies, you can use content marketing growth hacks to drive traffic and conversions on your WordPress mobile app.

You cannot deny the benefits you will get by using these hacks in your app.

To get started, consider building a mobile app via AppMysite mobile app builder for WordPress, and grow your content marketing traffic and engagement on your apps.