Seven Commandments to Crisis Management

Crisis Management Firms in India or elsewhere should follow the key seven principles for successful mitigation of the issue. Below are those critical steps that every company should have in place regardless of its size.

1. Create a plan--Every plan begins with clear objectives. The objectives during any crisis are to protect any individual (employee or public) who may be endangered by the crisis, ensure the key audiences are kept informed, and the organization survives. 

2. Identify a spokesperson -- a spokesperson must be identified as well as prepared to answer media questions and participate in interviews.

3. Being Transparent — this can help stop rumors and defuse a potential media frenzy. must be projected through all communications channels: news interviews, social media, internal announcements, etc.

4. Keep employees updated -- minimizes the internal rumor mill that may lead to employees posting false reports on social media.

5. Communicate with customers and suppliers — be open and inform about crisis pertaining to the organization. Organization should be the primary first and primary source of information about any issue

6. Update early and often -- Issue summary statements, updated action plans and new developments as early and as often as possible. 

7. Stay alert on social media -- establish a social media team to monitor, post and react to social media activity throughout the crisis.

To conclude, crisis that is not managed well can wipe out decades of hard work and company value in a matter of hours. 

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