What Is Reputation Management? 5 Commandments Of Reputation

by Purvi Dalvi Writer

What is reputation? It is the image that various constituencies hold about your organisation. It includes three aspects – performance, behavior, and communication. It is usually an intangible asset to an organisation. However, it requires timely measurement and improvisation.

What does reputation management involve? It primarily focuses on building relationships and growing the company. So, its goals include:

To make the stakeholders feel good
To ensure the organisation sustains during the tough times
To attract better candidates
Pay less for supplies
Gain free access to press coverage

Reputation management India companies achieve these goals only if they receive full support from the companies as well. For that, the companies have to follow the listed commandments:

Earn respect: Make people respect your business and you. Reputation relies heavily on the trust that you build with your people. Be honest in your communication with the employees and customers.

Conduct transparent business: Your company should carry out transparent business dealings with external members, especially financial. Ensure the public is aware of not-so-flattering information concerning your company. You have to be present, engaging, and valuable.

Be present which enables the customers to find you. This can be in the form of newsletters, social media, etc.
Be engaging by keeping your audience interested. Captivate them with engaging content
Be valuable by providing a new angle to your services

Be responsive: One of the hurdles that any business has to undergo is customer complaints. This is where reputation management comes into the picture. Ensure the customers know they are cared for. Respond to the claims even if it just means you will get back to them.

Put yourself in customer's shoes: Understanding the depth of your dissenters is the key to implement any reputation management strategy against it. More than discovering who are the people having issues, you need to know why they have concerns and put yourself in their shoes. This will provide you with more success.

Protect the company’s image: There haters across the market. One negative aspect of your company is a brownie point for your competitors. If your efforts go in vain to get rid of the false accusations against your company, it is time to pursue legal advice in such scenarios.

Be prepared for criticisms and implement the necessary strategy accordingly. At the same time, run your company ethically and build an excellent rapport with your customers as well as other business entities. You want your customer base and stakeholders to uphold your company's reputation ultimately