SEO Tips for Crisis and Reputation Management

by The Yellow Coin PR Agency in Delhi

A brands reputation is one of the most vital assets for businesses in the age of competition and communication. Crisis management can begin with some reputation management practices followed by the entrepreneurs. The overall outlook of a brand is an integral part of its “Reputation”. Reputation management exists in two spheres in today’s world i.e. online and offline reputation. A brand with reputation management practices in place makes crisis management much easier. Crisis management is basically a process in which a brand deals with an unexpected and disruptive event that threatens to harm the organization, the general public or its stakeholders. Handling a crisis requires clear thinking, honesty and an outside perspective. One will need a strategy for handing sponsors, community relationships and more. One has to communicate effectively with their employees, keeping high-quality talent on board, and managing morale. At the stage of crisis, it is quite important for the management to have a word of mouth with their employees. Brands can also approach crisis management services as well in case of emergency.

When a crisis breaks, people naturally Google about the brand or business. But obviously, none of the professional communicator wants negative headlines or bad customer reviews topping the list of search results for their brand. So, here is when SEO plays a major role. Check few SEO tips for crisis and reputation management which many SEO experts in Delhi and all around the world shares:

Monitor your results constantly and adapt quickly based on the results. Keep a close check.
Keep your focus on Google for search results and the other search engines will gradually follow suit over time.
Keep a review on your website for keyword placement and density (keyword/total word ratio), because you won't be found if the keywords are not present in the proper configuration.
The most important tip of all is the content, which must be relevant to both the website and the web page.
Update your website on the frequent basis, stale sites drop fast and fresh information keeps your site sticky.
Avoid Flash content and frames pages; these websites cannot be reliably indexed.
Obtain inbound links from relevant, high-profile websites with good Page Rank.

Create multiple points-of-presence like blogs, article publication, social media, activity at forums where you can get as many positive messages out as possible whilst pushing the negative messages down on a search engine results page.