Articles

Reasons Why You Should Use Interactive Video

by Airtory Inc Airtory Inc

At present, digital advertising has become a preferred choice for many leading brands and companies. Interactive videos play a vital role in a brand’s campaigns to reach the target audience. These are digital videos that encourage user interaction as well as provide opportunities to the audiences that a standard ad might not. 

An interactive advertisement allows the users to perform an action to navigate towards a particular landing page. It adds a level of engagement that cannot be attained via static display ads. In fact, there are several benefits of including interactive ads in your campaign funnel. They afford you with a great opportunity to engage with your target audience, create a lasting impression and help for brand interaction in your campaigns. 

Here are the reasons why you must include interactive video ads in your marketing strategy: -

Better Engagement

For digital marketers, capturing their audience’s attention and then sustaining it for the long term can be a difficult task nowadays. Interactive video ads offer a better and higher engagement level as compared to conventional video formats where viewers get easily distracted. Interactive video ads keep the viewers constantly in lean-in mode, convincing them to click on tabs, find stores, play games, and more. The added engagement is effective in getting audiences to connect with a brand and drive them to the purchase funnel.

Drive Conversions

Getting maximum views on your digital marketing video ads is great, but the actual mission is to change viewers into customers. That calls for a CTA or call to action is intended to guide people through the sales funnel and convert them into customers. With the inclusion of clickable features in your ads, you can encourage audiences to take action as per their intention. Interactive video ads are known for converting significantly higher and at better rates than other kinds of video ads.

Memorable Content 

Remember, consumers like to interact and give their opinion about particular products and services. When they get the ease to interact with a video, this makes the audiences remember the brand. With several brands and companies competing for consumer attention in a crowded digital marketplace, interactive video ads make brands earn the viewers' attention and attain a competitive edge. Interactive video ads are something that your brand needs to take marketing campaigns to the next level. Creating quality and impressive interactive videos result in better lead generation, quicker sales, and better ROI.

Innovative and Fun

The best thing about interactive video ads is that they are a lot more enjoyable, fun, and creative as compared to traditional video forms. Thus, they aid to keep the attention and interest of your target audience. A consumer will have more fun seeing a brand through interactive video ads as opposed to different kinds of media. An interactive video can please the audience in many ways by keeping them entertained with interactive content, providing important information to promote brand awareness via clickable ‘hotspots’, or by simply informing the viewer about a brand’s product or service.

An interactive video can improve your marketing plan to a great level, boosting brand engagement, enhancing sales efficiency, and gathering valuable customer insights. For companies, marketing with interactive video ads offers an ideal solution to aid drive lead generation numbers, create brand awareness, and boost return on investment.



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About Airtory Inc Junior   Airtory Inc

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Joined APSense since, April 1st, 2021, From Austin, United States.

Created on May 5th 2021 12:15. Viewed 435 times.

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