Promote your business with printed marketing materials

by Jerry S. Jerry Stark is a professional writer and publisher

Promoting your business offline is what you need right now. On the Internet, it is harder and harder to get results because just about any business out there is advertising their products and services. Marketing is not about digital anymore. More and more organisations are discovering that they are not getting their money’s worth, so they have decided to take their efforts offline. You should do the same thing because digital marketing does not have a bright future. Customers and clients do not spend a great deal of time on social media, contrary to popular opinion. These people have busy lives and they rarely have the time to check into their social media accounts. You are better off using printed marketing materials like cards or brochures. These elements can be easily incorporated into any marketing campaign. Please continue reading to find out more.

Ways printed marketing materials benefit your business

Fewer and fewer people talk about printed marketing materials nowadays. Their attention is all focused on online advertising, which is a shame. The common belief is that print marketing is dead. it is not. The truth is that print marketing is alive and kicking. The industry is doing as well as it did over a decade ago, so there are no problems. The world has gone digital and the World Wide Web still captivates people, yet print marketing has managed to find a way to catch the eye. In case you were wondering, direct mail marketing holds approximately 40% of total advertising. Consider going back to the basics. Printed marketing collateral benefits your business in many ways. Here are just a few examples.

Building brand awareness

Consumers are not very much familiar with the strengths of your brand, neither the goods or services that you make available. If this is the case, then you have a problem on your hands. When you do not have a solid brand, it is impossible for your organisation to thrive. Brochures, calendars, and catalogues are the answer to your problem. These insignificant items help form an emotional connection with consumers. Print makes a strong impression, arousing strong emotions. People are visual beings and it is a lot easier for them to understand visuals. The parts of the brain that are responsible for absorbing and storing information respond more to print. That is a fact.

High level of personalisation

Many experts say that personalisation is important. And who are we to argue with them? The marketing materials can be printed in any size or colour that you want. Companies make incredible efforts to meet your digital printing requirements, so you do not have anything to worry about. The only thing that you should be concerned about is writing effective content for the marketing collateral. Determine who your target audience is, see what the competitors are writing about, and bring your own piece of information. It is really not that hard. Getting back on topic, there are no limits when it comes to printed marketing materials. If you wish to do some experiments, then go right ahead. Nobody will stop you.

More time to decide on the details

Let us say that you have your heart set on making brochures. These effective tools put your products and services in a good light. Your customers should be informed, as well as educated. The difficulty of making brochures lies in including the right amount of information. As you already know, people live fast-paced lives and their attention span is limited. Instead of rushing the process, you should better take your time. In the meanwhile, use other marketing collateral like posters, banners, or calendars. Remember that people like reading in print, but they do not like to look too hard for information. Take advantage of the time gained to decide what details to include on the brochures.

Print marketing materials to not overlook

Each and every piece of marketing material that you use affects your brand, which is the reason why you need to be a little bit choosy. Print marketing materials are not equal, meaning that not all of them are effective when it comes to increasing sales. Before discussing with a service printing company, make sure to peruse through the following list.

1. Letterheads and envelopes

One of the best things that you can do is announce your image via a letterhead or envelope. These items are so powerful that they create a sense of legitimacy. Good letterheads and envelopes retain customers and encourage referrals. The marketing materials denote professionalism. Regardless of what model you decide on, focus on the message. It is important to make sure that the message will be understood by all and that it is in line with your brand.

2. Brochures

We have mentioned brochures so many times in this article that it should not come as a surprise that they are included in the top. What you need to know is that the booklets are very appreciated, as they provide detailed information about your goods and services. You can distribute brochures at business events, meetings, and so on and so forth. Just like all the other printed marketing materials, brochures are something that people can feel. Therefore, they are able to connect with the information they receive. If you cannot have a thorough conversation with someone, give them a booklet.

3. Business cards

Since the advancement of LinkedIn, people do not use business cards anymore. Are they making a mistake? Actually, they are. It does not matter if you have an account on a professional site like LinkedIn. Having two or three business cards in your pocket can turn out to be useful. Individuals do not have a great memory and the stationaries allow them to keep hold of important information. If someone should forget your name at the end of a discussion, all they have to do is take a look at the business card and refresh their memory. Technology is yet to eliminate old-fashioned information sharing. The only thing that it has done is make the process easier.