5 Most Liked Printed Advertising Materials for Promoting a Business

by Alisha Perry A Blogger
No cares what you do in your personal or professional life until you expose it to the whole world. Your business needs to be advertised and exposed via all the possible mediums. And print advertising is one of them. When it comes to printed ad materials, the list is very long. However, here is brief information on the five print ad materials that most of the businesses use in their promotional campaigns:  

1. Brochure

It is a legendary print advertising material, which has sticking power. With attractive graphics and compelling texts, brochures are the excellent printed tool to make most of the things clear to your probable customers. By placing everything about your business clearly, this printed ad material will help you influence your prospects to have business dealings.

2. Flags

Promotional flags are available in an extensive array of shapes and sizes. Whether you use bali, teardrop, bow, or rectangular flags, you will be successful in spreading your business messages to your probable customers. With the availability in both side prints, you can use these flags for indoor or outdoor promotional campaigns at tradeshows, business meetings, seminars, and in local areas to draw the attention of every passerby.

3. Catalogue

The catalogue used earlier is back with modification in graphical design, paper thickness, and clear printing. With the advancements in technology, getting aesthetically designed and eye-catchy catalogues is more comfortable these days. Focusing on quality of design and print will help you get the catalogues that will facilitate you in targeting your prospects.

4. Business cards

Business cards are the printed advertisement material that will never die. Having a Swiss-army knife printed form; business cards are used for both their personal and individual usages. They are vital for you if you focus more on person-to-person networking. Being one unique type of printed ad material, they are an excellent exchanged medium of contact details at trade shows, meetings, seminars, lectures, and all type of togetherness. As per a study, approximately 72% people judge businesses on their representation via business cards.

In today’s world, business cards leave positive influence on clients via their design, graphics, and use of texts. The vital part is colour. You should select the colour that can represent your company well. Suppose that you are in sports industry. You should select the colour that represents power or adventurousness.

5. Direct mail, postcards

Made using a thick two-sided sheet, postcards are easy to create and enable customers read the printed matters clearly. They are more popular and stand out from other ad materials as they have no pages to turn. Your customers need to have a glance of your printed business messages if you use them in your business promotion.


Even in this digital world, print advertising is a very useful means for promoting a brand, business, and any commercial event. With the right amalgam of texts and graphics, print advertising materials help you attain what you want in your business promotional activities. Interesting formats, vibrant colours, and high-quality materials encourage you to use print ad materials in promoting business even you are promoting it on digital platforms.

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About Alisha Perry Advanced   A Blogger

79 connections, 1 recommendations, 248 honor points.
Joined APSense since, January 21st, 2017, From Sydney, Australia.

Created on Apr 29th 2020 01:49. Viewed 428 times.


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