Outsource Telemarketing Services to Attract More Customers in 2019

What is Telemarketing? 

Telemarketing refers to the direct marketing method in which a sales professional convinces prospective customers to buy products or services, either through phone calls or video conferencing. The two major broad categories of Telemarketing include: Business to consumer (B2C) and Business to business (B2B). Telemarketing has emerged as an effective business strategy to promote a product or service, generate leads, gather customer feedback, share product information, etc. The telemarketing professionals use the power of persuasion to make people buy a company’s products or services. 

Cold calling is an integral part of telemarketing through which new customers are contacted. The individuals have probably never been a customer of the business and have no anticipation that they will be contacted. The major benefit of this process is that although the people might not end up being customers, they still would get an idea about the product or service. This is indeed the true essence of marketing. 

Top 5 Reasons Why Outsourcing Telemarketing Services has gained Popularity in 2019?

Cost Effective Partnership 

Outsourced Telemarketing services is a widely preferred marketing strategy as it’s a cost-saving and cost-effective way to generate leads business leads. When a telemarketing professional is hired on the payroll of the parent company, it leads to many overheads and expenses associated with the same. Therefore outsourcing telemarketing services to a reliable and experienced outsourcing partner, can deliver desired results and help a company generate thousands of leads at a much lower cost.

Experience Does Matter

Business experts and modern entrepreneurs greatly value the experience of a company and also the employees working in them. Experience is only gained with years of hard work and cannot be bought with money. A BPO company has a well-trained team with high years of experience exclusively in the telemarketing field. They have properly prepared sales scripts to counter every customer query and appear confident. In a short span, a lot of unique and reliable leads can be generated. 

Upselling and Cross-Selling Opportunities

Upselling refers to selling a higher value product than the one a customer was initially looking to buy. Cross-selling, on the other hand, is the process of selling complementary products. Both these sales strategies attempt to increase the sale value of each order. Sometimes customers are not sure what exactly they are looking to purchase and telemarketing experts can assist them to further increase sales figures. Both upselling and cross-selling helps to open up new sales opportunities and the agents are never behind to grab onto them. 

Maximize Return On Investment (ROI) 

Telemarketing outsourcing services, has had a track record to deliver maximum return on investment. A parent company when forms a partnership with a third party service provider company, it is making an investment. Business Investments usually have a high risk, however investing in the right outsourcing company has time and again proved to be a profitable business move. These returns can then be utilized in further expansion of the business.  

High Flexibility

Outsourcing companies offer a great level of flexibility to their partner companies.Telemarketing services can be outsourced based on the requirements of a business. They can opt for either monthly, quarterly or annual supply of services.For example, if a business is seasonal, chances are it would require telemarketing services at particular times of an year. BPO companies are also more than happy to scale their operations as and when the parent company expands its business. Thus, outsourcing companies act as a protective umbrella which can expand or contract when required.