by Rayies Global Writer


For humans to move forward we must adapt to the moving time and technology. Digital marketing is one of the best things to deal with the fast-moving world.

Digital marketing is basically focused on what the consumer is using currently. And mainly it has evolved according to consumer interest. If you go back in time, you can see that when customers were using Radio, it gave birth to radio advertising and marketing. After a few years when Television was invented & the boom of televisions, it changed completely the way of marketing a product or service, which allowed the companies to reach a mass audience with TV ads. Even today, TV advertisements are one of the most used advertising strategies for companies all over the globe. It helps to reach out the customers in a vast range. The boom of Internet has vastly increased the number of consumers using the internet, which gave a new turning point to the evolution of marketing, which was initially called Internet Marketing and is now popularly known as Marketing. Over the last few years, digital marketing has completed changed the view of promoting or marketing the products and services.

With the changing time and technology, everyone is changing their marketing strategy from traditional to digital. Very soon, traditional marketing will disappear, and digital marketing will completely take over it.

In simple terms, digital marketing or online marking is promoting of products over the internet or any forms of digital media. With businesses growing faster than ever and most of them digitally, digital marketing has become an integral part of the everyday marketing strategy for any business.

Digital marketing is now extended to non- internet channels that provides digital media, such as mobile phones (SMS and MMS).

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Digital marketing services not just offers a career opportunity but is also useful for business expansion and brand visibility across the globe.

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About Rayies Global Freshman   Writer

2 connections, 0 recommendations, 21 honor points.
Joined APSense since, October 31st, 2018, From Bangalore, India.

Created on Nov 1st 2018 01:20. Viewed 475 times.


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