Is mobile digital video advertising the next big thing in marketing?

by Arun Singh Mobile video advertising

Mobile Video Advertising is the new and viral form of digital advertising. Over the past decade, mobile devices and their usages have improved rapidly. Today, Smartphones have become practically the most necessary thing of our daily lives. Looking at its rapid growth and development, top marketers/advertisers around the world are realizing the benefits of mobile video advertising to help run their campaigns efficiently among their target audiences.

Mobile Advertising is the future

Mobile is the present and the future of mobile digital video advertising that promises brands with better customer engagement while improving ROI rates. With its higher engagement capacity, mobile is able to attract five times more customers than the traditional marketing channels. Using the mobile advertising strategy correctly, will surely benefit marketers set up a strong bond with their customers.

As marketers, if you’re looking to speed up your profit percentage with highest customer engagement, then you must consider this compiled list of top benefits of mobile video advertising.


Personalization leads to popularization. In fact, it is the most important component to engage customers’ interest. According to Pncdigital, 75% of customers are willing to exchange their personal information and buy things from a seller that knows their name and purchase history. Users feel privileged and special when they receive personalized messages. In order to attract maximum customer attention, marketers can try moLotus personalized & customized mobile video messaging platform. All these findings signify that certainly personalization is the key to gaining loyal customers and boosting revenue.

Active Communication

Google report also mentions that mobile ads with “Call us now” or “Call now” buttons attract 8% more customers than the typical mobile ads. Unlike traditional marketing channels, moLotus- a mobile video customer engagement platform is an effective way of two-way communication. moLotus is having multiple calls-to-action such as SMS, callback and clickable link through which your customers can directly reach to you and share their priceless feedback about your products or services. This makes brand-customer interaction efficient and simple as compared to other forms of communication. Herein, the receiver can immediately get connected with the desired brand regarding a particular ad send to him/her – no app, no internet required.

Tracking & Analysis

Once the ad has been initiated among the viewers, performance tracking becomes valuable. Advertisers need to analyze whether their ads are performing well or not. This ad tracking becomes possible with online advertising as compared to TV commercials.  An innovative real-time customer engagement platform like moLotus makes ad performance tracking easier and efficient. This automated system sends customized audio-visual mobile messages to millions of customers in one go and helps track; ad performance via its real-time tracker.

In the nutshell, mobile video advertising is proving its worth with every passing day by creating new demand and desire while enhancing customer reach, establishing deeper engagement & delivering better ROI. By its growing popularity, Mobile Video Advertising has become a necessity and the next big thing in marketing.

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About Arun Singh Junior   Mobile video advertising

1 connections, 0 recommendations, 12 honor points.
Joined APSense since, April 2nd, 2018, From New Delhi, India.

Created on May 21st 2018 01:23. Viewed 613 times.


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