Modernization Trace For Digital Marketing
by Rayies Global WriterDigital marketing is the latest trend and the newest
strategy to elevate the brand of a particular service or a product. We already
have a hint about digital marketing, SEO, keywords, website traffic, and so on.
In this article let us know about the technological innovations implemented in
digital marketing.
Digital
marketing is the latest trend and the newest strategy to elevate the brand
of a particular service or a product. We already have a hint about digital
marketing, SEO, keywords, website traffic, and so on. In this article let us
know about the technological innovations implemented in digital marketing.
Based on the current circumstances, experts have designed the process that
enhances a company’s online rank. The strategies designed through digital
marketing is to trick the google analytics and make a website to reach the top
position. In addition to traditional approaches, there are also technologies
available which automate the activities and thereby reduces the human efforts.
The digital marketing
technological innovations are:
1. Augmented Reality- This is one of the
emerging technologies that use digital approach to overlay message through
image, video, and text. The implementation of Augmented Reality (AR) can be
viewed through smartphones. To uncover additional information regarding the
particular product for customers AR benefits. A “wow” factor can be added to a
product that increases the popularity among the users. Customers who are
technology freaks and people who want to update will definitely get attracted
to AR marketing. The AR has become the bridge between conventional and
modernized digital marketing campaign.
2. Chatbots-Customers
always demand a salesperson to clear all their queries about the product they
are planning to buy. In the case of the online platform, expertise has come up
with a virtual salesman who can reply to the customer queries. The online
virtual salesman is referred to as chatbots. Chatbots have rolled digital
marketing to the next level by engaging the customers by replying to their
query. Chatbots run through artificial intelligence and thus enhances the
customer service.
3. Voice Search-
People nowadays are becoming lazy and opting for newer ways for every activity.
Now rather than typing in search engine people are commanding to the device to
perform searches. According to a survey, more than half of teens are using
voice search. Business obviously has to adopt a new strategy to meet the
changing needs of the customers. Voice search directly effects on digital
marketing strategy and inevitably affect business.
We can never judge
how technologies rule each sector in the world, the technology which provides
great benefit for the organization might remain outdated the very next day. It
is better to update with current trends and adapt the latest technologies
before it overpowers your business.
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Created on Nov 2nd 2018 04:27. Viewed 469 times.