Key Advantages of Writing Press Release For Your Brand

by Pie Chan Digital marketer

What if you have the best product, or the creative idea, a book to be published or a new store in the phase of opening and you need to deliver the message to the public without spending much on it? Getting the press coverage for your product, business or event can be a challenge, and that is where press releases come to the rescue. Press releases from can generate exceptional results for the businesses regardless of their needs, sizes profit margins and industries. In this article, we will list ten advantages of press releases that it has to offer.

Instant Exposure:

This is something that every business and company is looking for especially those who have limited resources. With press releases, they can easily distribute the content that they want to and can build trust and authority. This is the best way to introduce your brand to the people and to convert leads into customers by establishing a relationship with them.

Increased Sales:

More exposure means more visitors and more visitors will ultimately increase the chances of getting a customer. This means that you can enjoy credibility and revenues at the same time. With press releases, you have the chance to highlight the features and benefits of your products and services and to draw the attention of the people towards it. Doing this will help you to enjoy more revenues.

Effective marketing plan:

Generating more revenues sounds amazing, and this is the perfect tool to enhance your online visibility and to enjoy it. This is one of the affordable marketing tools that should be added to the campaign list. This because with press releases you have the control on the content and to choose the targeted audience.

Best branding tool:

A press release has solution for your branding issues as well. With press releases, you can build trust and credibility, and this will lead to building an authority in the market. Once you manage to underline the unique attributes of your product in the press release, things will start to come to you and your business.

Increased traffic:

Modern press releases can drive traffic to your website. What you have to do is to add one or two links to your website in the press release, and it will direct the audience to your website. A press release is an effective link building strategy that can be combined with keywords, videos, and hash tags to get more traffic on the website.

SEO benefits:

Press releases have some serious search engine optimization benefits to offer. It can keep the valuable backlinks to your website which will help your website to become more visible on the internet. Relevant keywords can also be added in the press releases which are undoubtedly extremely important elements for effective SEO.

Target a specific audience:

 With press releases, you can ensure your message reaches the specific location or audience which can give you a prominent advantage as compared to others. Promoting your content to the audience who is more likely to respond to the CTA is more beneficial, and that is what press releases have to offer.

Distribution of multiple channels:

 Press releases are not limited to a specific channel, and it can be distributed over multiple channels. This means there are more chances to reach the maximum number of audience with press releases. It can be published in newspapers, magazines, social media, and websites and on online forums as well.

Solid relationships with journalists:

 Business knows how important it is to have strong ties with the journalists. A press release is a perfect tool to get connected with the journalists. During the process, you can establish relations with the journalists which will help your business in the long run for sure.

Cost effective:

 Press releases will not become a burden on your budget, and they are the most affordable and simple method to get the results. Even for the startups, it has the same benefits to offer at the same price. Although putting a press release on a paid platform will have some terms and conditions to follow.

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About Pie Chan Advanced   Digital marketer

71 connections, 0 recommendations, 194 honor points.
Joined APSense since, January 16th, 2018, From Dhaka, Bangladesh.

Created on Feb 5th 2018 08:46. Viewed 857 times.


faii acy Magnate II   GPT Site Owner/Operator
A nicely written, intelligent article. Lots of very good information.
Feb 6th 2018 05:15   
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