Innovative Exhibition Stands For Greater Concepts Of Designingby Aria Akachi Writer & Web marketing consultant
When we talk about the stand design trends in UK, ideas, and concepts in exhibitions and trade shows, the first thing we are suggested is to become more audience and niche oriented.
The exhibitors are perfecting the art of creating an exclusive exhibition banner stands in no matter how big trade shows. The story of the 1950s has totally reversed and the trade shows now present a totally different picture.
How will the consumers engage with your conference stands UK?
On the other hand, the consumer and audience are also changing. They are becoming early adopters of innovations and technological changes.
The Internet allows them to access information on exhibitions and trade shows even when they are not visiting them.
They also collect statistics from the internet and compare the values and services of brands and companies. Now the companies should expect far more from the consumers because the consumer mindset can give you true jolts that you can well display with exhibition banner stands.
Journey towards Edutainment
Even the media is producing blends rather than focusing on individualities. Consumers have become used to edutainment. It is basically a blend of entertainment.
You cannot educate people without entertaining them or entertain them without educating them. They want both at a time. 3D stands exhibition companies’ offer a good choice for educating the people.
This is why; the exhibitions and trade show no longer seem to be a bulk of individuals visiting the outdoor exhibition stands, picking brochures and returning home.
They want details about your brand, company, and products. They want to experience it and judge you within a matter of seconds.
Therefore; the exhibitors are also open to inviting the people to handle and experience their products and give reviews.
Joy beyond Communication
The old tradition of exhibitions has changed. Now, design concepts include matters of joy and entertainment. Light music, floating lights, coffee machines, and gentle smiles are some of the joyous contributors.
Communication is now mixed up with generating emotions in the visitors and making them feel pleasant on the trade show booths.
Different elements are used to make a multisensory environment on the booth including comfort, entitlement, joy, education, enlightenment, and customer care, etc.
Another big change in the design concept is of the value. Previously, the companies attended the exhibitions because they had already marketed their presence and now they had to be on the spot. However; the trend has changed now.
The exhibitors now enter the exhibition venue with a strong sense of competition and prepare for weeks before the show to mark their presence on the show.
They are present on the show to tell people who they are, what they do, and how they are different.
Trade shows and exhibitions are extremely targeted now. Only a specific niche attends a particular show which is definitely a benefit that every person attending you will be of your choice. However; it has brought change in the design concept as well.
The visitors come with a good knowledge of the industry and they expect something different from you. Therefore; you have to design your exhibition banner stands with a deeper knowledge and sensibility to make sure that people returning from your stand do not feel their time wasted on you.
Now people also exhibit their company snapshots, employee pictures, and special quotes, etc. One might not find it important but for a visitor, it gives you value and importance and generates a sense of association.
When they meet the special representatives on a company, touch and experiment their products, and are introduced to the workers, president, and employees of the company, they build association which later turns them into leads.
The exhibition stands have become more of living entities than just boxes displaying a few products and every exhibitor should accept this to stand among the struggling industry contributors.
Hundreds of thousands of people attend the exhibitions in UK, but how to point out the right stand staff at the exhibition.
Well, it is necessary to do some homework before the day of the event and hopefully, you have done some.
Firstly, choose an exhibition which best suits to your particular industry. Secondly, send invitations to potential customers.
Make sure your invitation card contains all essential information, such as the location of your stand, the date of the event, and a brief detail about your company and product.
Created on Jul 2nd 2019 08:58. Viewed 65 times.
No comment, be the first to comment.