How to write a press release?

by Marsh Maxwell Web Digital Group

The press release is boring and nobody reads it.

How many times have you heard of it? In this short article I would like to tell you why this type of communication is really a resource for your company.

A press release is a way to allow your company to address the public directly, not to advertise, but to announce events, strategies or any type of information that can create enthusiasm and the opportunity to make people talk about themselves .

This happens because once published, the message does not end its effectiveness: the real strength of the release lies in the fact that once it has reached the journalists and bloggers interested in the sector in which you operate . S Aranno themselves that they will resume the content and propose them to their audience, generating media coverage.

You will surely realize what this last part means: in addition to creating attention on the topic you want to talk about , the whole company will benefit from this wave of interest in other activities.

“ But don't you need a journalist to write such a press release? "

Maybe it's a question that's going on in your head. You will definitely need to write an effective, grammatically flawless and attractive press release that attracts your audience.

But believe me, you don't need a journalist to do it!

Composing an effective one is not something that can be done in two minutes, but having in mind the content you want to communicate and following the points that we have illustrated below, you will not need a titanic effort to create an incisive press release, which will get the attention of your audience.

How to write an effective press release ?

Here are the focal points on how to write an effective press release :

Communication is not essential if the news does not excite the reader (journalist, influencer etc.) . P rova to consider if there are other details to add, otherwise wait to have other information to be included in the text to make it attractive and interesting .

use an interesting title , to attract the attention of your reader and push him to read the following.

summarize what you want to say in a summary , immediately after the title, 2/3 lines that communicate the most important information of your release and increase the desire to continue reading.

organize what you want to say: start with the main information (WHO, WHAT, WHEN, WHERE, WHY) and add the most relevant details, trying not to go too far.

the keywords or quotations shown can be highlighted in bold to catch the reader's attention.

use fluent language, putting yourself in the shoes of the reader to choose the right vocabulary to use .

at the end of the main text, add a small tab (5 lines maximum) with information about the company, to help those who are reading understand who you are talking about.

You don't need to be a journalist to create a text that respects these points. Just keep in mind the purpose of the release: to captively expose what's going on in your company, so that your audience will tell it in turn. Remember though: a press release is just a small element of any digital marketing strategy you need to adopt.