Cheap Press Release: Objectives & The Best Time To Write One

by John Smith Media/News Company

What’s content that is neither an advertisement nor a blog and is meant to attract the media? A company creates this content to announce something officially. It is neither too long like an article nor too short like an ad. Many businesses find it a task to write, while some can easily pen it down.

It’s a press release.

There is no hard and fast rule of writing this piece of content; yet following a certain format can give you astounding results.

If you are unsure of writing great content, it’s wise to hire a cheap press release writing service. They can create spell-binding content for you. They will even distribute it to relevant places for maximum coverage, which is the ultimate aim of any press release.

Objectives of press release

• To gain the maximum media coverage

• To build your brand

• To increase authenticity of your business, especially startups.

• To generate referral traffic.

• To increase backlinks by combining PR and SEO.

When is the best time to write a press release?

Press releases are not blogs that you publish them regularly. You issue a press release when you must announce something important.

Here are examples of situations that demand the need of a press release:

• Launch of a business

• Launch of a company’s new product or service

• Securing of funds

• Winning awards

• An important event relevant to the niche

• A new and important hiring or replacement, such as a new CEO, president, director, and other top management

• Charity event

• Environment-related event that needs awareness

• Announcing a new research finding, medicine, vaccine, technology, or anything that promises to revolutionize the industry or world

• Achievement of a milestone such as serving the 1 millionth customer, business anniversary, and likewise

• Launch of a website

• Launch of a new branch

• Industry-first

• Merger and acquisition

• Announcing a partnership

Tip

Issue a press release only when you have something newsworthy to announce. Do not publish a press release for the sake of publishing. This can decrease your legitimacy, as journalists would think you only need some publicity. Gradually, they would stop looking at your content altogether.

That’s the reason, as mentioned earlier, press releases are not something to be published on a regular basis. Publish them once in a while when you have something important to announce.

Remember:

Something is newsworthy doesn’t mean it will make news. A poorly-written press release will fail to create headlines, despite the fact that the event was newsworthy.

So, it’s good to hire PR writing services when you are not well-versed with writing sensational content.

What more should you know?

• Press release should always be in third person. You can insert quotes from important people or top management of the company in the content. This will be in first person.

• Press release should not brag about your business. It should simply announce in a manner that it arouses curiosity, interest, awe.

• Press release should be just a page long. A typical journalist spares only 30 seconds on a piece of content, says a study.

Hiring a writing service shouldn’t be expensive. You can easily find cheap press release writing and distributing services online.

Resource Box:

Maxnewswire.com offers cheap press release writing and distribution. It’s one of the most popular PR writing services. Visit the site to know more about their services.