When should you Release your Travel PR on Top Press Release Distribution Sites?
by John Smith Media/News CompanyWriting a press
release on travel is only half the work done. Publishing it at a top press
release distribution site is the next important step. However, you should keep in mind that the
press release must be well timed so that it reaches the maximum people. Not
every time of the day or week will fetch your travel PR the maximum audience.
So, let’s check the optimum time and day when one should send a PR:
- Tuesday,
Wednesday, and Thursday are the best days of a week for publishing your
press release to the top press
release distribution sites.
- No
matter which time zone you are in, 9am and 8pm are the two most effective
time periods for releasing your PRs.
- Knowing
the time zone of the recipient is extremely important. This helps in
automating emails for sending Press Release at the desired or the most
effective time of the day.
Why shouldn’t you send a Press Release
on Monday?
For most journalists,
Monday is the busiest day. Their inbox is already flooded with emails that have
come over the weekend. So, there are high chances that your email will get lost
in the crowd of emails that the journalists have received. That’s why it is
prudent to avoid press releases on Monday.
What’s the Best Time and Day to
Release PRs at Top Press Release Distribution Sites?
Researchers have found out that the best days of sending press releases
are:
- Tuesday
- Wednesday
- Thursday
A software company
for press releases has found out in their study that Thursday is the best day
of sending press release. Their research has revealed that email open rate on
Thursday is more than 22%. It has also come to the conclusion after their study
that the worst day of the week is Friday for sending PRs. On this day, the PR
email opening rate is just 15%. Another PR & HR communication company’s
study has found that Tuesdays and Wednesdays are the most popular weekdays for sending
press releases.
If you want your PR to be read by a journalist and consequently publish it in his/her newspaper, try releasing your PR on Tuesday, Wednesday, or Thursday.
What is the Best Time of the Week for Sending Press Release?
To get the maximum result, try sending your press releases to top press release distribution sites early in the morning. Studies have shown that early morning press releases (anything from 10am to 2pm) are the most effective because their opening rate is more than 45%. This rate nosedives to just 15% if you send the email after lunch. A study has found out that 9am and 8pm are the best timings for sending PRs.
Conclusion
Journalists live in
different time zones. To reach them effectively, you should send them emails at
the best time possible. Therefore, automate the emails so that they get them at
the peak hours of the day as per their time zone.
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Created on Jun 20th 2019 05:31. Viewed 784 times.