Executing the Perfect Floor Graphic Solution for Your Tradeshow Event

by TOAST Event TOAST is a special event and entertainment product

If you’ve ever managed a trade show event, you know that a well-planned booth and display go a long way in terms of getting more attention. One element that exhibitors often forget is the floor. While this space is easily overlooked, if planned properly, it can be extremely eye-catching and effective for your bottom line.

Explore these tips to learn more about how you can maximize your trade show booth exposure with the right floor graphics.

Consider the Goal

Before you choose the colors, messaging, and graphics that you want to have on your floor space, it’s important to consider what you want to accomplish with the graphics. Floor graphics can be used for many things – including pointing traffic to a certain direction, calling attention to a sale or new product, eliciting a response or action out of someone – the possibilities are endless. It’s up to you to decide what you want the floor graphic to accomplish. Then you can move forward with the design.

Don’t Slack On the Design

How your graphic looks is critical to the success of its performance. Depending on how you approach this aspect, it can either be really easy or really hard. If you don’t have any experience in graphic designing and printing, it’s highly recommended that you work with an event production agency that specializes in trade show booth design. These professionals will help you design the perfect floor decal that separates your brand from your competitors and draws in the crowds.

Keep the Messaging Strong and Short

The key to having an effective floor graphic is all in the messaging. We all know how it feels to be bombarded with too much information at once and how it detracts from our overall interest. So, you want your message or call to action to be clear and concise. While you want to pique your audience’s interest and elicit questions or comments out of them, you certainly don’t want to leave any room for confusion. If you have a clear goal set before you start to determine the message, this step will be much easier.

Choose Quality

It’s important to mention that overall quality goes a long way with floor graphics. While there’s a wide range of prices, materials and quality for most forms of custom trade show exhibits, keeping in mind the environment of this particular exhibit is critical. Most likely, your floor graphics are going to experience a high amount of traffic, and you want to make sure that nothing is falling apart or giving your brand a “cheap” appearance. Luckily for you, floor decals and graphics can last a long time if made from durable materials.

It’s easy to get carried away and forgetful when it comes to preparing for marketing events. There are so many variables, elements and opportunities that often times we forget the most obvious elements we can easily capitalize on. In other words, don’t let your floor space go to waste!