Because Diamonds Are Forever..

by Neha Singh Fashion Blogger

Diamonds are forever and so is a woman's undying love for them. Women throughout history have infamously been famous for their obsession with them.

Those who don’t own a diamond daydream about owning one someday, while those who already own a few stones won’t hesitate to express a healthy greed for even a modest collection. Let’s understand the root of this obsession?

The Royal intervention:

Our History plays a very important role in influencing us. The rulers who rule us leave their legacy behind. They become our patrons and their way of living is something we look up to. It's no different in the case of diamonds. We've read and seen how merchants used to bring precious jewels from far off lands and how sometimes they've been ordered. Maharani, Indira Devi, The Queen of Cooch Behar ordered 100 pairs of shoes from Salvatore Ferragamo studded with diamonds to Queen Victoria, owning the the Koh-i-noor. Today these precious stones are served in a more contemporary style like the Pandora jewellery.

The Hard to get game:

The painstaking effort that goes into creating them and the length of time required to make them the ideal symbol. The companies create an artificial demand by limiting the supply of new diamonds, and the lack of supply boosts prices when they sell it, but not necessarily when you sell it. All of this creates the appearance of a product that is hard to obtain and not owned by many, but it's a fabrication.

The bigger the price, the bigger the prize:

Diamonds are precious which makes them extremely valuable. The expense of a diamond is related to its size, the brilliance of its colour, and the quality of its cut—the larger the diamond, the more brilliant the colour, the better the cut, the more expensive the diamond will be. And naturally, the more beautiful it will be.

The pop culture reference :

That image of Marilyn draped in the glittery maze of diamonds with gentlemen in courtly attendance, and as captured by the skilful hands of a cameraman is forever embedded in our collective consciousness. The song, the woman, and the gemstone are icons. These reside in our consciousness thus generating a wish for owning them.

Every girl at some point or the other has wanted a man to go down on his knees and take that magical black velvet box out of his pocket and present the coveted diamond ring. Diamonds are associated with love and its symbolic value is as high as its monetary one. With a change in the landscape, today many women prefer the more stylish Pandora rings.