Are There Any Reasons To Say No To A New Website? - Pennink Productions
by Liz Seyi Digital marketing managerOf
course, I’m being a little cheeky with the title to this blog post. Even as one
of the leading website design companies in the UK here at PENNInk
Productions, we wouldn’t tell you that you need to be constantly arranging
for your perfectly good existing website to be comprehensively redesigned or
replaced.
This,
in turn, might beg the question… why would we discourage you from having a new
website built for your organisation, especially when that might represent an
opportunity for us?
Here
are a few examples of circumstances in which that might be the case.
Sometimes, you don’t need to replace absolutely everything
Even
if you’re thinking seriously about investing in a new website for your
business, it is important to ask yourself exactly what might be wrong with your
current online presence, and what specific course of action you may therefore
be advised to take.
You
might think, for instance, that your existing site looks terrible, or even
outdated – and that can easily happen, particularly if it’s been a few years
since you even paid much attention to the design of your site.
But
it may also be the case that your current site is performing well in the search
engines, and getting a good number of relevant enquiries. In that case, it
might be better to move your site’s existing content to a new site that is
easier on the eye and more up to date. Even then, though, we would urge you to
be careful, as I will explain further below.
Look to improve – but don’t lose what’s already making you
successful!
Sadly,
we hear all too often about business owners who approached other website design
companies in the UK, and were convinced to make a dramatic change that turned
out to be counterproductive for their business.
It
might sometimes be the case, for example, that someone with an already very
effective WordPress site is persuaded to make the move to an alternative
platform. But the website design firm they choose doesn’t even transfer over
the existing impactful content to the new site, or redirect the old URLs to the
new ones. As a consequence, that particular brand loses its previous search
rankings and is effectively forced to start over again.
Whatever
we might do for you when you partner with the PENNInk Productions team, we don’t want you to lose what made your
brand a success online in the first place.
So,
whether we’re transferring your site to another platform (and we think you’d
struggle to beat the sheer flexibility and search engine friendliness of
WordPress in any case!) or performing much more subtle design tweaks to your
present site, we work hard to make sure you don’t surrender your previous
hard-earned gains when you choose us.
The tear-it-all-down approach isn’t always the right one
The
circumstances of every online business are different to the next, of course,
and it might be that a thoroughly ‘out with the old, in with the new’ strategy
does work better for you, when it comes to your next website redesign or
refresh.
However,
the same bottom-line principle remains; any website design work you request
needs to be tailored to the situation and needs of your brand, instead of
simply representing an opportunity for a web design company to earn a nice fee.
Choosing a firm that will listen carefully to you, and even advise you on what
website design work not to do, will greatly benefit your business in the
long run.
For
an honest conversation about your brand’s needs and expectations with one of
the premier website
design companies in the UK,
please do not hesitate to call or
email our team today.
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Created on Nov 30th 2021 05:23. Viewed 232 times.