5 Aspects Of SEO To Think About For Your Website Design - Pennink Productions
by Liz Seyi Digital marketing managerWhen
it comes to the design of your brand’s website, there are many other things
that need to be considered in addition to its all-round aesthetics and
relevance. As a provider of trusted online SEO services here at PENNInk
Productions, we certainly wouldn’t want you to overlook the importance of
your site ranking well.
Below
are just five search engine optimisation factors that need to be accounted for
when you’re putting together a website design.
1. How well does it work on a smartphone?
Many
people nowadays use their smartphone or other portable device, such as a tablet
computer, as their primary device. Therefore, it is imperative that websites
are accessible and functional on these smaller screens.
To
get the best out of your website from an SEO perspective, you must ensure it is
readable on all formats, and images and videos should adapt to fit every screen
size.
Most
importantly, users must also be able to make purchases successfully on their
mobile, and should be able to contact the company through their device.
2. Text is key
When
it comes to SEO, it is crucial to understand how search engines work. Search
engines operate by reading and searching for HTML code, so the text that you
include on your website is the most comprehensive way for your site to get
hits.
If
you add keywords and other necessary information as images, or as part of your
graphic design and overall aesthetic, search engines may not detect this
content.
However,
this does not mean you should avoid using videos and images. In fact, you could
include a caption, transcript, or metadata with these elements so that their
relevance is discoverable.
3. Optimise your use of images
When
used effectively, images can powerfully complement your site’s SEO. To make
sure your images are suitably optimised, there are a few things that you can
do. Firstly, use a supported image format such as WebP, JPEG, PNG or SVG.
Secondly,
use the image at the correct physical size for quicker downloads, and so that
it doesn’t slow the site down. And finally, add a caption that describes the
image, and use alternative text for those who cannot see the images.
4. Video optimisation
Similarly,
the appropriate use of videos can help further enhance your brand’s performance
in the search engines.
To
optimise your videos:
- use a supported file format,
such as MP4, 3GP, AVI, MKV, MOV, or MPEG
- use an engaging and
high-quality thumbnail
- include the video in a suitable
HTML tag such as <video>
- make sure it is embedded on
your page if the video itself is from a third-party site such as YouTube
or Facebook
However,
we would also recommend that you don’t include more than one video on any one
page of your site, as there’s a tendency for search engine spiders to cease
crawling for videos after they come across the first one on a page.
Finally,
it can also be a very good idea to include a transcript of your video.
5. Page speed and Core Web Vitals
Google’s Core Web Vitals
measure how long a webpage takes to load, looking at potential input delays,
and the visual stability of items. They are likely to be a key ranking factor
before too long, so your brand shouldn’t ignore them.
You
can easily help improve your own site’s Core Web Vitals by looking at the
JavaScript and CSS files. When you do, you might take the step of removing any
unused code, unnecessary lines, and white space from the source code.
You
may also fix any broken files and enable browser caching for JavaScript and CSS
files – the latter so that browsers can store and reuse them, instead of them
having to be downloaded again whenever the user makes a repeat visit to the
given page of your site.
All
in all, when you’re putting together a website design, yes, it needs to be
visually compelling, relevant and informative… but you also need to be doing
everything possible to get it ranking strongly in the search engines for the
right terms.
That’s
where our own online SEO
services at PENNInk Productions can greatly show their worth. So, why not get in touch with us for a more detailed discussion of your brand’s website
design and SEO requirements, and how we can help you realise your aspirations
for your organisation’s online presence?
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Created on Sep 22nd 2021 06:58. Viewed 284 times.