6 Secrets To Improve Your Local SEO Visibility

by Eva Spenser Innovation

Local SEO is the lifeblood for all small-scale business endorsements. Quality optimisation of your local SEO entails- driving traffic, generating repeated leads, conversions and implementing a strategy tailored to your local targeted customers.

So, if you’ve set foot into the lucrative world of SEO, then here are some experts’ suggested advantages to neutralise the benefit of bigger market brands and lure in more traffic to your website.

1. Get Started On Optimising Your ‘Google-MY-Business’ Account.

Start your local SEO campaign by claiming your ‘Google My Business’ account. What this does is, it establishes your presence for free on the search engine and allows it to pop up on Google maps. It also authenticates your business and allows it to appear on all search results (across all devices).

You Should:-

Properly verify your listing.
Present precise and real-time information.
Motivate your customers to properly review your business on the web and sincerely respond to those reviews.
Look to add your logo, hours of operation, present payment options, your niche product/service and loads of quality images.
Produce quality content in the account with Google posts.

2. Request For Regular Feedback From Your Happy Clientele.

Glowing reviews on your website doesn’t just optimise your ‘Google My Business Presence’; it also encourages more local clients to purchase from your site.

Statistically, it is proven that “85% of local customers consider online reviews as personal word-of-mouth!”

So; You Should Look To:-

Seek a review from every customer after closing a sale.
Dispatch a post-purchase email or even text your customers to give a review to be sure if they are satisfied or not.
Look to respond professionally, thanking your reviewers (for their good ones) and addressing their complaints without dally (for not-so-favourable ones).

3. Look To Optimise For Voice Search.

Voice search is slowly becoming a trend in the SEO venture. And when doing local SEO, it is important to know how many ask questions when speaking into their devices, in contrast to those many who type out their specific searches. This is more so when your customer uses more long-term keywords in doing voice searches.

Example- If a local customer uses voice-search to know where your business is located or what their business hours are, the details should be instantly ready for them.

4. Include Authoring Content/News/Stories/Events To Arrest Client’s Attention!

Authoring content or posts are great for sharing crucial information to your clientele in an engaging manner. So, to arrest your clients’ attention:-

Start including blogs about your service/product, news or updates about that niche and also relevant and informative news, events and activities keeping that locality in mind.

Look to set up region-specific website pages with compelling content posts both for that location (and other extended suburb you serve or will look to serve). Also include hyper-local content concerning events, news or any changes in the local-estate market! It could help rank all your location-specific web-pages!

You can also include videos about local charities/ events/or causes which benefit and support your business.

5. Optimise Your Business Site For Mobile Use.

Mobile Vs Desktop trends have found the transition to cellular devices quicker than expected. As per a 2018 survey:-

Mobile visits grew from 57%-65% in 2018
And visits to desktop websites shrunk from 43% -35% the same year.

These stats alone confirm that you need to optimise your business website if you want to be a formidable player in the local SEO field.

To do so, local SEO experts serving Sydney suggest:-

Ensuring the website loads quickly (like ‘3-seconds’ quickly).
Make use of larger or bolder fonts to ensure everything on the site is clear to read.
Use intuitive User-Interface (UI) for impressive UX.
Employ copy and images sparingly to only convey the info you need. (leave no room for fillers for mobile)

6. Try and Home In Local Keywords With Impressive SERP.

Whatever keywords you choose using Keyword Planner, SEM Rush (or any other), filter your keywords as per your locality/suburb/demographics. This will let you get a list of top-ranked keywords for that specific locality.

Then look to add them in your website’s Meta content, copy and URLs. Also, include area-specific hot-spots or landmarks in your content.