3 Tips To Improve Campus Recruitment

Ensuring that students are placed well with reputed companies is one of the major concerns for colleges in India. This is the main parameter that parents and students check when it comes to choosing a college for studies. For colleges that have been established since long and have a good reputation, this is an easy thing to accomplish. However, for colleges that are new or have been established fairly recently, it is a very difficult and painstaking process. With the figures of students on the line, this can be a nerve-wracking time for both colleges and students. 

Here are three useful tips on how to improve campus recruitment and attract companies to your college:

Placement Cell/Officer: It is very important for colleges to have a placement cell/officer who contacts the HR managers of different companies and requests them to come for campus recruitment drives. Ensure that your college placement cell is well-managed by efficient people with good contacts in the job market. It is very necessary that the employees of the placement cell network and build contacts with recruiters.


Training: This is probably the most important step if you hope to improve your college’s recruitment prospects. Reputed colleges begin extensive training programs a year before recruitment takes place. These classes are focused on helping students prepare for the numerous rounds of interviews and group discussions they must take part in, to land a job. These training classes are essential to ensure that students have not only good academic records but also showcase their other talents. Personality development is a crucial part of these training classes. The trainers help students deal with real-world problems and situations that are not dealt with in books and guides. 

Professionalism and Networking: As mentioned, it is crucial for employees in the college’s placement cell to network extensively. Good networking also cuts costs if you have a low budget and cannot spend on ads and expensive employment agencies. HR managers rely on referrals a lot and this can happen only if the placement cell employees invest time and effort into effective networking and reaching out to well-connected people. Effective use of Social Media is another important aspect that needs to be covered. Most companies these days are active on platforms such as LinkedIn and Facebook and it would be advantageous to reach out to them here.


While networking is important, how you go about building connections is also very important. Starting from the first letter sent to a company’s HR to the format you follow in emails, it is very important to display professionalism. Put in place a ‘Code of Conduct’ when it comes to both students and employees in their interaction with recruiters and HR managers of companies. Dress in professional clothes and put your best foot forward at all times.

The above are three very important steps that help you ensure that your college has a good campus recruitment drive. It is not enough for students to have just a good academic record, but also score high on communication and aptitude skills. Another great way to improve campus recruitment is to ensure your students write a skills assessment test that determines their suitability for employment. This helps HR recruiters and managers by reducing the time they would typically take to select the right candidate based on the skills they are looking for. 

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