3 Reasons Your Business Requires A Mobile App of Its Own

In the past few years, the mobile app industry has gained tremendous growth with both iOS and Android app stores boasting 2.2 million and 2.8 million applications respectively as of March 2017. More and more small to mid-sized businesses can be seen joining the mobile app development bandwagon in order to capitalize on this ever-growing trend.

But how can your enterprise benefit by developing an app of its own? Considering the number of smartphone users in the US (i.e. more than 70 percent until the last year) and the regular app downloads, it is certain that you can miss out on a larger chunk of potential leads for your business. So, if you’ve made up your mind to hire a mobile app development company for building your app, here’s what you can expect.

Often enterprises believe that an aesthetically appealing and responsive website will suffice for maintaining business success. While this is obvious but to the extent of selling product and services and promoting your business offline. A mobile app, on the contrary, is a novel way to allow your customers shop and interact with your brand. 

Given the fact that 30 percent of all online shopping takes place through mobiles, there’s even more compelling reason for a business to build an app to cater to the multi-channel consumers. A mobile app not only helps you deliver additional value to customers but also acts as a promotional platform for your business. 

Multichannel marketing is garnering a lot of attention these days. It’s a simple concept of providing choices to your customers. Customer love options and when you present them with various choices (for e.g. buying your products from your website, through a catalog or your mobile app – whichever works best for them), they are more likely to buy from you. 

In addition to that, you offer your consumers the freedom to make purchasing decisions, while featuring your business on multiple marketing channels to enhance brand presence and awareness. This makes it easier for your business to quickly acquire new customers and boost sales.  

Additional revenue is the prime goal for many enterprises pursuing mobile application development. But how can a mobile app help you drive additional revenue? Well, it all depends on the approach your mobile app leverages to push promotional content and pull customer information and metrics. 

For example, push notifications can allow you to present your customers with a discount or personalized voucher directly on their device. This potentially boosts your app conversions. However, make sure you do not bombard your customers with offers and alienate them. You can further make use of geolocation and data analysis to gather consumer data and then pitch location-based offers or dynamic adverts that are relevant to your users. 

A mobile application can be advantageous in much more ways. It can help you understand your target audience better, engage with your customers anytime anywhere, cultivate customer loyalty and eventually outperform your competitors. In simple words, a mobile app is an indispensable tool for your business. Have you built a mobile app for your business? What are the benefits that your mobile app provides to your business? Share your thoughts with us through the comment box below.

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