3 Compelling Reasons Why Your Business Needs a Mobile Application

We all know that there has been a significant increase in the use of the smartphone. A recent survey tells us that more than one-third of the global population uses a smartphone. With smartphone technology skyrocketing in the post-PC era, you can understand how they are impacting the lives of people all over the world. We designate our mobile devices smart for several reasons, but the main reason is the host of applications that they offer. Whatever you need, there will be an application to serve your purpose. 

Do small businesses need mobile apps? 

Maybe you think that a small business probably doesn’t need a mobile app to reach to the loyal customer base, but that is a grave misconception. With business app downloads being projected to grow at 16 per cent in the next five years, the future is changing. And to embrace the changes in the global economic engine that is turning virtual, a mobile app is the necessity of the hour. Businesses all around the world are turning to virtual presence, and you do not want to lag. 

If that fails to convince you, here are some compelling reasons why you should develop a mobile app for your company. 

• Increased Visibility: According to recent data, a person spends 162 minutes on an average navigating through his or her smartphones. However, only a handful of mobile applications are used in the timespan. But to find the right app, one still has to unlock the phone and scroll through the app drawer. Here is some science: our brain records every bit of text and images that we come across in the unconscious. Having your app in the app menu will not only increase the visibility of your business but will incidentally help your business to grow. You can also opt for push notification and promotional offers to keep the customers engaged. 
• Cultivate Loyalty: One of the main reasons why you should invest in a mobile app is because it comes handy in cultivating customer loyalty. As a mobile app allows a business to communicate with the customers directly, in-app purchases and promotions have a more significant impact on the customer than social media marketing and roadside banners. The interaction through apps incidentally evolves to brand loyalty. So, consult an app development company in Melbourne today to gain a loyal customer base.
• Leave an impression: According to the data gathered by a survey, more than 81 per cent of mobile users these days search for products or services online, and 26 per cent of them search for relevant applications in their search engines. So, if your business has a web presence (a website) and an app, it would leave a great first impression to the customers you’re projecting. 

Many app design companies in Melbourne employ experienced app developers. These companies will be able to provide you with a sleek, sophisticated looking app within days. You should consult them today for better brand recognition as well as some extra revenue from the business. 

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Created on Apr 23rd 2020 02:22. Viewed 298 times.

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