YouTube Video Marketing Tips

by Chase McMullen Marketing Specialist

As the popularity of YouTube and other video hosing websites continues to increase, video marketing plays a central role for businesses. There are many reasons which explain why your business should embrace video marketing and here are five of them. Whether you are new company formation looking to grow your presence online or an existing business seeking to improve their traffic levels, there are several benefits that video marketing could offer.

Links can be acquired from social media websites

As millions of people have joined social media websites, more people can see your video if it is shared on Facebook, Twitter and LinkedIn. If your video has a ‘hook’ which appeals to potential customers, more people will view it. By utilizing as many social media websites as possible, the traffic levels for your own website could rise.

A bounce rate can be reduced

If your website has a high bounce rate, this should be improved. Even after you have looked through all pages, you might not be sure why this happened. After all, content could be very good and is worded exactly how you want. Videos can reduce your website’s bounce rate. This is because when web users are able to watch a video, they are less likely to leave your website. To reduce your website’s bounce rate further, short videos could be put onto each sub-page.

A lot of traffic is derived from videos

Web experts believe that the vast majority of web traffic is gained because of videos. When a website has a video, there is a greater chance that it will be found. Even if a website only has a video which is half a minute long, it is four times more likely that it can be found on a search engine.

Search rankings can improve

If your website has a low search ranking, it could be very difficult to find. However, videos can help because the search ranking of your website could improve. When your website has many videos, there is a greater chance it will be found. In a video’s description, you could include the keywords which you want your business to be associated with. Therefore, when someone searches for such keywords, your video can appear highly on Google, Bing or any other search engine.

High Return on Investment (ROI)

You don’t have to necessarily hire a professional video production company to shoot a video—although it’s highly recommended to get a professional video for quality purposes. This will also increase your RI on the video you put out as well. However, if you want several videos which can be uploaded onto a business’s website, it can be very expensive to do so because most smartphones have built-in video cameras, it is very easy to shoot footage for a video yourself. Many apps can be downloaded which enable smartphone users to edit footage themselves.

Once a video has been uploaded onto YouTube or a business’s website, it could be found by web users. As a video can create many leads which could convert into sales, its ROI (Return on Investment) is potentially very high. This is because you might have only spent a couple of hours on shooting and editing a video. Although a video production company could be hired to shoot videos which profile large scale projects, you don’t have to hire them every time a video is needed for your website.

SkyTip Media is a creative design group that specializes in Video Marketing, Website Design, Search Engine Optimization, Graphic Design, and Social Media Marketing. Our Goal is to help you fully utilize the power of your market for traditional and non-traditional marketing techniques that work. For additional information regarding the various services we offer please refer to our website http://Skytipmedia.co    http://skytipmedia.com/#/services/As the popularity of YouTube and other video hosing websites continues to increase, video marketing plays a central role for businesses. There are many reasons which explain why your business should embrace video marketing and here are five of them. Whether you are new company formation looking to grow your presence online or an existing business seeking to improve their traffic levels, there are several benefits that video marketing could offer.

Links can be acquired from social media websites

As millions of people have joined social media websites, more people can see your video if it is shared on Facebook, Twitter and LinkedIn. If your video has a ‘hook’ which appeals to potential customers, more people will view it. By utilizing as many social media websites as possible, the traffic levels for your own website could rise.

A bounce rate can be reduced

If your website has a high bounce rate, this should be improved. Even after you have looked through all pages, you might not be sure why this happened. After all, content could be very good and is worded exactly how you want. Videos can reduce your website’s bounce rate. This is because when web users are able to watch a video, they are less likely to leave your website. To reduce your website’s bounce rate further, short videos could be put onto each sub-page.

A lot of traffic is derived from videos

Web experts believe that the vast majority of web traffic is gained because of videos. When a website has a video, there is a greater chance that it will be found. Even if a website only has a video which is half a minute long, it is four times more likely that it can be found on a search engine.

Search rankings can improve

If your website has a low search ranking, it could be very difficult to find. However, videos can help because the search ranking of your website could improve. When your website has many videos, there is a greater chance it will be found. In a video’s description, you could include the keywords which you want your business to be associated with. Therefore, when someone searches for such keywords, your video can appear highly on Google, Bing or any other search engine.

High Return on Investment (ROI)

You don’t have to necessarily hire a professional video production company to shoot a video—although it’s highly recommended to get a professional video for quality purposes. This will also increase your RI on the video you put out as well. However, if you want several videos which can be uploaded onto a business’s website, it can be very expensive to do so because most smartphones have built-in video cameras, it is very easy to shoot footage for a video yourself. Many apps can be downloaded which enable smartphone users to edit footage themselves.

Once a video has been uploaded onto YouTube or a business’s website, it could be found by web users. As a video can create many leads which could convert into sales, its ROI (Return on Investment) is potentially very high. This is because you might have only spent a couple of hours on shooting and editing a video. Although a video production company could be hired to shoot videos which profile large scale projects, you don’t have to hire them every time a video is needed for your website.

SkyTip Media is a creative design group that specializes in Video Marketing, Website Design, Search Engine Optimization, Graphic Design, and Social Media Marketing. Our Goal is to help you fully utilize the power of your market for traditional and non-traditional marketing techniques that work. For additional information regarding the various services we offer please refer to our website http://Skytipmedia.co    http://skytipmedia.com/#/services/

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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