Website Development: Search Engine Ranking Help
by Chase McMullen Marketing SpecialistSearch
engine optimization (SEO) can be an expensive exercise in terms of both time
and money if you do not have a definitive plan of what to do and what not to
do. We are talking here about improving the natural or organic ranking in this
article.
The
best SEO strategies involve staying away from activities that could adversely
affect your search engine rankings or worse that can get your website banned by
Google and any other search engines.
Do
you need to improve your search engine rankings? If so (and who doesn't?), here
are 10 SEO tips to help you on your way:
Target
key phrases. These will have lower volumes of traffic, but in total add up to a
sizeable amount of business. By their very nature they will also have low
levels of completion making it easier and quicker for you to achieve higher
search engine rankings and get your SEO campaign of to a good start.
Unique
titles for every page. Titles are used by the search engines to both rank and
display pages. Leveraging your page titles will increase your rankings and
search engine traffic.
Relevant
content. Relevant content makes your website information-rich; if the site
provides meaningful information people will come back to it; increases your
keyword density; it makes Relevant content. Relevant content makes your website
information-rich; if the site provides meaningful information people will come
back to it; increases your keyword density; it makes your website link-worthy
and fetches you high-value inbound links. Updating your website with new
relevant content should form part of any good long term SEO strategy.
your
website link-worthy and fetches you high-value inbound links. Updating your
website with new relevant content should form part of any good long term SEO
strategy.
Unique
description for each page. Your description Meta tag should describe your page
in one or two sentences, and of course include your keywords. Like the title your description also appears
on the search engine results pages and as searchers often click links after
reading the description your page description should obviously be as compelling
as possible.
Use
search engine friendly URLs. Try not to use dynamically generated URLs, instead
use search engine friendly URLs. We know the problems of this as meeting this
requirement means potentially compromising your existing branding.
Use
semantic HTML where possible. Ensure you use semantic HTML and that your
keywords appear within the heading tags H1 through to H6.
Online
directories. Having entries in directories like DMOZ and Yahoo! (it's the
original directory) can enhance your search engine rankings if your link gets
included in them.
Unique
titles for every page. Titles are used by the search engines to both rank and
display pages. Leveraging your page titles will increase your rankings and
search engine traffic.
Create
a sitemap and keep it up to date. A sitemap should be a separate web page
containing links to all your web pages you want indexed by the search engine
crawlers.
Thoroughly
research potential keywords. The main purpose of organic SEO is to get increase
relevant and targeted traffic for all the right keywords. As SEO can take lots
of effort, and sometimes money, you should have a clear idea right from the
start as to what keywords you want to target. There are a number of tools
readily available on the Internet, even Google has a free too for choosing
keywords.
Keep
the important content near the top. Content at the top of the page is
considered more important than the content below, so ensure your keywords are
near the top.
SkyTip Media is a creative design group that specializes in
Video Marketing, Website Design, Search Engine Optimization, Graphic Design,
and Social Media Marketing. Our Goal is to help you fully utilize the power of
your market for traditional and non-traditional marketing techniques that work.
For additional information regarding the various services we offer please refer
to our website http://Skytipmedia.co http://skytipmedia.com/#/services/
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Created on Dec 31st 1969 18:00. Viewed 0 times.