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SEO Writing For Beginners

An important tool in your work is Search Engine Optimization (SEO). Understanding what SEO is and how to use it is crucial to your online success.

What are Keyword Phrases?

Keywords are the search phrases people type in when they are looking for information on the internet. For example, if a reader wants to learn about Cars, they will probably go to a search engine and type exactly that: cars. Thus, using the keyword phrase “cars” a number of times throughout an article allows the search engine know the article can help people learn about cars this is often considered to be advanced search engine optimization.

Due to the way search engines read pages, it is a must to use keyword phrases exactly the way they appear in article instructions. If the instructions call for the phrase “cars,” talking about cars or trucks separately will not improve the article.

To signify the use of keywords, please use parenthesis around the keywords. For example:

There are many different types of cars, one of the more popular cars is the Honda because they are easy to maintain and can be easily considered to be really reliable.

What if Keywords Don’t Sound Natural?

Sometimes, you will get an article that calls for a keyword phrase totally unlike what you would use in everyday speech. Since articles must sound natural and use an engaging, informative tone, this can be a challenge. For example:

divorce attorneys Reno

This is very difficult to use naturally, because a person is much more likely to refer to “Reno divorce attorneys” or even “divorce attorneys in Reno.” Neither of those alternatives helps us; we need “divorce attorneys Reno” because that’s the phrase users are most likely to type into a search engine when seeking Reno divorce attorneys.

Something to remember: though the words must be in identical order, search engines generally do not look at punctuation. For this reason, there are a few valuable options. For example:

If you’re comparing (divorce attorneys, Sparks) has many options …

(Divorce attorneys: Sparks) is a thriving city that could use your help.

Keywords must always fit naturally into the text of the article. If you have several keywords to choose from, you may find yourself using the “natural-sounding” keywords more often than the clumsy-sounding phrases. This is okay but make every effort to use all of the keywords and keyword phrases.

Tips for Better SEO Writing

Read your article out loud: If you read your article out load before submitting it, you might find places where the language doesn’t sound quite as clean as it should. This is true for both SEO writing and issues like spelling and grammar.

Always Write for the Audience

While reading your article, the average person should have no idea it was meant to communicate certain phrases several times. Your tone may vary according to the article assignment, but should always be informative, engaging, and centered on the needs of the reader. Imagine who they are and what they intend to get from reading your article, and write toward those expectations.

Insert keywords both before and after writing: Before you start writing an article, look at the style and the keyword list. Can you use any of the keywords in major headers? Within opening sentences? These may be some of the more natural and easiest places to put your keyword phrases and you can do it right away.

Likewise, you might find it helpful to insert keywords after your first draft is done. Making small changes to sentences you already wrote can help them accommodate keywords easily and relieves you of the extra concern for keyword phrases before your first draft is done. Try to find a method that works best for you.

How Many Keywords Should I Use?

Use as many keywords as you can while still sounding natural. Keywords should not get in the way of the article’s meaning. If you have several keywords to choose from, try to alternate using them throughout the text.

Note: Keyword must be used a minimum of three times each.

Use a checklist: In addition to keeping the article instructions open in a separate window, you might find it helpful to copy and paste the keywords into a Word file where you can mark them as you go and make notes showing how many times you’ve used each one. Likewise, bolding the keywords as you spread them through the article will help you see them at a glance. (Just don’t forget to un-bold the keywords before you submit the article!)

SkyTip Media is a creative design group that specializes in Video Marketing, Website Design, Search Engine Optimization, Graphic Design, and Social Media Marketing. Our Goal is to help you fully utilize the power of your market for traditional and non-traditional marketing techniques that work. For additional information regarding the various services we offer please refer to our website http://skytipmedia.com/#/services/