Social Media Marketing Tips
by Chase McMullen Marketing SpecialistThere's no doubt that
social media is a valuable tool for marketing your business. By using Facebook,
Twitter, LinkedIn and other sites to disseminate your message to the outside
world, you can create more awareness of your brand and ultimately draw in more
customers.
That
last part can be a little tricky, though. It's difficult for small business
owners to determine how much bang they're truly getting for their social media
buck. Putting content out there that generates likes, retweets and other
referrals is one thing, but generating actual revenue is another thing
altogether. How much of your social media traffic is bringing about real return
on investment (ROI)? And if the answer is "not much," then what can
be done about this problem?
"Before
you conclude that you may be wasting your time for the measly return, let me
ask you an important question: What did you invest in social media?" he
writes. "If you're investing time and resources in social media mostly to
promote yourself, drive traffic to your website and convert leads to new
business, you're likely going to be disappointed."
Getting
more results from social media can be difficult. Here are a few tips that may
help.
Consistently
pay attention.
Those who get the best results out of social media use are the ones who make a
real effort to pay constant attention. Whether it's Facebook, Twitter, LinkedIn
or anywhere else, check your pages as often as possible, and invest serious
time and mental energy into connecting with important colleagues. If you want
your social media presence to generate more attention and respect from your
peers, you shouldn't take weeks off. To build a reputation as a true thought
leader, you should be someone who's always there to offer valuable insights.
Be
a human, not a corporation.
Obviously, your ultimate goal is to win more customers and make more money. But
you're unlikely to make personal connections with consumers by speaking to them
in an impersonal, corporate tone. Instead, you should remind people that you're
human, with an authentic voice that's separate from your corporation.
Changing
your tone might help you forge better friendships using social media, which may
ultimately win more business.
Focus
less on getting, more on giving.
Palter recommends putting a greater emphasis on giving social media feedback to
others. Rather than sitting at your desk obsessively counting the likes on your
posts, try focusing more on the praise that you give to others. Make a point of
liking and retweeting people's posts, plus endorsing your colleagues on
LinkedIn. This will help you earn the respect of others in your field,
positioning you as a thought leader. Perhaps when it comes time for consumers
to spend their money, your contacts will begin recommending you.
Be
thoughtful and engaging.
Anyone can put a high volume of posts out there, but no one is impressed by
sheer quantity. It's quality that's more important. Simply clicking
"like" or "retweet" or posting "Great work!" is
one thing, but having something insightful to say is more important. Take a
minute to devise a thoughtful comment that proves you care and sparks a healthy
back-and-forth dialogue. If you can initiate conversation with others in your
field through social media, it may ultimately lead to you closing a deal.
Use lists and share
content.
Every social media site has ways of classifying users into more specific
groups. Facebook and LinkedIn have groups, Twitter has lists and Google has
circles. All of the above are essential tools for reaching the right people with
the right message. You want to share media content that's relevant to your
field, but by over-sharing it with people who aren't interested, you risk
losing their interest by making them think you're spamming them. You can earn
respect by tailoring content - be it articles, videos, podcasts, whatever else
- to the people who need it most.
SkyTip Media is a creative design group that specializes in Video Marketing, Website Design, Search Engine Optimization, Graphic Design, and Social Media Marketing. Our Goal is to help you fully utilize the power of your market for traditional and non-traditional marketing techniques that work. For additional information regarding the various services we offer please refer to our website http://Skytipmedia.co http://skytipmedia.com/#/services/
Sponsor Ads
Created on Dec 31st 1969 18:00. Viewed 0 times.