Why you should prioritize business networking

by Ivan Serrano Ivan Serrano's Blog

When you’re starting a business, expanding or looking to tap into new markets, friends and colleagues prove to be beneficial if not essential in achieving our goals and objectives. The novel thing is that networking opportunities are everywhere, it only takes knowing how to tap in into this resource. Here are three ways to make networking a priority this year. 

Increase your visibility

Starting a professional network requires putting yourself out there. What does that mean? It means being out and about interacting with people within your industry. Sending emails and calls a great start but if you want people to know that you’re serious about your brand and product, it means always being on their radar through meetings and industry events. What makes this more powerful is that it allows for engagement; you’re in a better position to explain your work and respond to any questions that may come up as a result of your conversation. A person is also better able to paint a narrative that suits the situation best, an aspect lost on emails.

Another aspect of visibility to consider is social media. It proves to be a powerful tool with regards to opening up your brand to audiences you otherwise wouldn’t have access. Collaborate and become a guest writer with and for through leaders in your line of work to further land new customers.

Continuous improvement

Remaining relevant is essential if one wishes to both keep their business afloat and grow. That requires taking feedback from stakeholders seriously and taking the necessary steps to make adjustments to your operations. Continuous improvement also requires that you learn new skills relevant to your craft and apply them to for improved efficiency. Are you in perhaps mobile web design and want to know how you can expand? That may require signing up for a class, workshops or conferences that can help you grown knowledge on your work. Once done, update your portfolio and circulate it.

Capitalizing on opportunities

There’s always something going on within all industries. From open forums to cocktail events, opportunities to be seen and heard are everywhere; you ought to find the right places to go. Get into the right groups and mailing lists to get alerts when something comes up. That gives you’re the opportunity to get you and your work visibility and increases your chance of landing the right deals.

Opportunities do not always mean that you’ll get something out of it, at least in the short term. Consider making connections for other people within your network and undertaking pro bono tasks or offering discounted rates to those up and coming within your circles. Never miss out on an opportunity to help as you never know when you’ll need the same. 

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About Ivan Serrano Junior   Ivan Serrano's Blog

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Joined APSense since, March 12th, 2018, From Toronto, Canada.

Created on May 18th 2018 18:37. Viewed 1,433 times.


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