Instagram Marketing Tips for Your Business

by Ivan Serrano Ivan Serrano's Blog

Used correctly, Instagram will boost your brand's visibility and increase your return on investments significantly. Over the years, Instagram has changed from a social media site used by individuals to flaunt their lifestyles into this place where pictures and videos could drive traffic to your website a hundredfold with a single post. Most companies, your competitors included, have learned about this potential goldmine and more and more of these companies are setting up and running business accounts. To edge them out, you need to employ some of the best strategies.

Below are some of the most effective strategies you should use.

Switch from the personal to a business profile now

This has to be the first thing you do even before you come up with diverse marketing plans. Create an Instagram Business account. The best news is that making the switch is effortless - just click on Switch to Business Profile. A business profile is essential because your followers can reach you easily by clicking the call button as they would on your website. You also get to create then publish Instagram ads without having to use the Facebook Ads tools you are used to. A business profile also makes it easy to track your business' metrics.

Leverage the free analytical tools

The only way for you to know when you are making the right decisions or when to tweak your marketing strategy is by checking the performance of your page. For this, you must make use of the analytical tools availed by Instagram. Instagram Insights is an invaluable tool that gives you insights into when your followers go online, when your posts are more popular, and you also get access to your page's reach and impressions.

This analytical tool also allows you to compare the performance of your original post with the promoted one. And, there's more. You can also get a breakdown of the specific demographics of all your followers. If you are a separation agreement lawyer marketing your services on Instagram, you will notice that this is an invaluable tool giving you access to your followers' age, location, gender, active hours.

Run sponsored ads

Instagram ads are affordable, and you might like the fact that you get to control how much you spend on a campaign. You could showcase a single ad or multiple ads using the carousel feature. These features allow you to target a specific audience - it works well because your analytical tool helps you narrow down the audience to target. But, there's one catch; your content must be engaging and mind-blowing at best. You could use video, photos, stories, carousel, or stories canvas.

Product teasers, anyone?

What if you could post teasers of your new products to urge people to buy on Instagram? Well, you can do that thanks to Instagram. As long as you play your cards right and don't scare off your followers by spamming them with images of products on sale, you will start making sales off Instagram. The best bit is that you only need a simple description of your products to increase the excitement around those products. You don't have to try too hard.

Use Instagram Stories

Did you see their Instagram story? That is the question you want people to ask about you after running an ad. Instagram stories show posts in a slideshow format. And since the story is only available for 24 hours unless it is saved, you must make the best of it.

Other strategies:

· Partnerships with influencers to widen your reach

· Use and collect the user-submitted photos and videos

· Create an interactive and a branded hashtag

· Don't over-post and post at the right times

· Tell a story about your brand without selling