Why Public Affairs Consulting Firms Are Playing Significant Role in the Industry

Government regulations and scrutiny are direct proportional to company’s growth and bottom line. Lobbying is important, but alone it is no longer sufficient. Successful public affairs programs cannot work without networking. 

With the increase in politicization of issues and the rise of populism, public affairs is trending. Organizations and industries cannot take decisions in silos without consideration of public opinion.

In parallel, public activism’s magnitude has increased in the last ten years. Public Affairs should take social media into consideration and empower client groups to act and stay focused on issues as platforms such as Twitter and Facebook have inconsistent bursts of attention on issues. 

Recently, there is an increase in the complex business and political environments, the government affairs function is more substantial than ever. Public Affairs consulting firms in modern tare utilizing data and technologies to build more influence and drive more impact than ever before. The public affairs teams in 2018 are more focused on driving results for the bottom line, and the ability to prove ROI to both internal and external stakeholders.

Report this Page